Research-based Instructional Design And Its Mode Of Integration Of Communication Theory

Based on the former reseach,the thesis analyses and describes todays' direction and surrounding of the educational innovation,and carries the Integrated Marketing Communication(IMC) into the Instructional Design area.Communication theory is one of the basic theories of the educational technology all the time,whose function is manifest especially as a guidance to the instructional design(ID).There are great defferences between the mass communication and the education communication,the author introduces the characters about the education communication referring to the former datum,and analyzes each element of it briefly.When the IMC is used in instructional design,it has to abide to the rules and charactors of educational communication.The thesis concludes two goals and five principles on the IMC Instructional Design by researching the theory of IMC and the charactors of ID.Two goals are optimizing teaching and setting up teacher's product.Five principles as fellows:the student is the main body,the teacher is the guidance,the instructional datum should be attached importance to,the relationship between teacher and student should be thought much,the feedback and the evaluation should be emphasized.Then the author puts forward the integrated contents about IMC Instructional Design,such as the instructional aims,the instructional contents,the instructional strategies,thetools of communication,the assistant instructional resources.Meanwhile the thesis emphasizes the media's integration is not the only object in this ID.Based on the all research,the author designs a new ID model according to the IMC,and analyses the main parts in the model especially about the media's integration.