Research On The Network Discourse Power Of Ideological And Political Education In Colleges And Universities

In today’s Internet era,the Internet has increasingly become the main field and frontier for the confrontation of ideological culture,value conception and various ideological.China attaches great importance to network discourse power.The party and state leaders have repeatedly stressed the need to strengthen the construction of the network,occupying the network positions,firmly mastering network discourse power.However,western developed countriesled by the United States with the advantage of network technology owns a strong network discourse power.Besides,with the impact of different classes network discourse power and the non-mainstream ideology network discourse power,network discourse power in our country is facing severe challenges.Therefore.under the new situation,to improve the network discourse power of Ideological and Political Education in Colleges and Universities plays an important role in maintaining the ideological security of China’s universities,enhancing the effectiveness of Ideological and Political Education in Colleges and Universities,deepening the education of network culture and the overall development of college students.Network discourse power of Ideological and Political Education in Colleges and Universities shows in two aspects:one is that college students express their views and opinions on national affairs and school management through the network;the other one is that in order to obtain the control force and the influence of public opinion on campus,Colleges and Universities Ideological and Political educators as the main body,according to the students’ cognitive situation and needs,propagate national mainstream ideology and values and guide students the network behavior.The rapid development and wide spread of the internet provides an important opportunity for enhancing network discourse power of Ideological and Political Education in Colleges and Universities.For example,network provides a new platform for Ideological and Political Education in Colleges and Universities,facilitating the propagation of the Ideological and Political Education.At the same time,the network has also brought a series of challenges to the improvement of the network discourse power of Ideological and Political Education in Colleges and Universities.Such as the diversification and openness of the network information leading to lots of bad information in the network,the lack of network technology and talents,the outmoded contents and methods of Ideological and Political Education,the interference and impact of the external environment weakening the educators’ authority and control power of network discourse.Aiming at the existing problems in network discourse power of Ideological and Political Education in Colleges and Universities,learning and absorbing Marx’s theory of discourse power,Foucault’s discourse theory,Gramsci’s cultural hegemony theory and Huntington’s "clash of Civilizations",this paper puts forward the path to improve the network discourse power of Ideological and Political Education in Colleges and Universities.Firstly,in order to improve network discourse power of Ideological and Political Education in Colleges and Universities,it is necessary for ideological and political educators in Colleges and Universities improve the quality of network discourse,to establish the network discourse consciousness,to participate network dialogue actively,to win network discourse power with initiative.Secondly,ideological and political educators in Colleges and Universities should respect network discourse power and improve the network discourse ability of College students,pay attention to cultivate leaders’ opinions on network in college students and expand the influence of network discourse.Thirdly,colleges should strengthen the network technology and the construction of talent teams,enrich network discourse contents,construct a new platform of network discourse.At last,colleges should enhance network discourse culture management,establishing the security system for network discourse and to purify the environment for network discourse.