Research On The Construction Of Discourse Power Of Network Ideological And Political Education In Colleges And Universities

General Secretary Xi Jinping stressed that ideological and political courses should be comprehensively planned and deployed in the context of the great change unseen in the world in a century and the overall development of the cause of the Party and state.The rapid development of information technology has made the Internet become a frontier for colleges and universities to carry out ideological and political education activities.In this context,it has become a realistic problem for the development of ideological and political education in colleges and universities how to master the discourse right in the cyberspace and continue to play the role of educating,leading and shaping people.In this regard,this paper analyzes the opportunities and challenges that the ideological and political education in colleges and universities faces in the network space from the perspective of discourse,studies the formation and construction of the discourse power of the ideological and political education in colleges and universities,and urges them to grasp the opportunities and meet the challenges in the actual teaching process,strive for the initiative and dominance of ideological and political education in colleges and universities,carry out the construction of discourse power effectively and orderly,and promote the theoretical research and practical exploration of the discourse power of ideological and political education in colleges and universities.This paper mainly carries out research from four parts.The first part is the theoretical origin.Firstly,the thesis sorts out the discourse on the discourse power of ideological and political education from Marx,Engels,Lenin to the main leaders of the Communist Party of China,and explores the theoretical basis of the research from the Marxist theory.Secondly,it makes a comprehensive analysis of the theories of discourse and discourse power by Saussure,Bakhtin,Gramsci and other western scholars,and provides theoretical reference for this paper in terms of research perspectives and research ideas from the context of the formation and development of discourse and discourse power theory.The second part is conceptual analysis,which defines and analyzes the related connotation and prominent characteristics of the research,and points out that the discourse power of network ideological and political education in colleges and universities is composed of five elements: subject,object,content,context,dissemination,which are embodied in five aspects: theoretical persuasiveness,process control,topic attractiveness,public opinion guidance,and push radiation.The third part is about opportunities and challenges,with cyberspace as the focus,opportunities and challenges as the analysis point,and constituent elements as the starting point,to point out the contradictory circumstances in constructing the discourse power of college network ideological and political education.The fourth part is the specific path of construction,aiming at the challenges of weakening the subject’s dominance,complication of the object,decentralization of content,virtualized context,and distortion of dissemination faced by the discourse power of this discipline,it puts forward specific construction strategies from five aspects: enhancing the authority of the subject,enhancing the initiative of the object,enhancing the innovation of content,ensuring the innovation of the context,and guiding the objectivity of communication.To sum up,through to the research topic of comprehensive grasp and in-depth analysis,proposes a concrete and feasible way to construct the discourse power for ideological and political education in colleges and universities to master the dominant power of discourse in cyberspace,and plays the role of unifying thoughts,gathering strength and leading actions in the responsibility of spreading mainstream values,so as to better consolidate the ideological security of our country.