Research On The Construction Of The Network Discourse Power In The Ideological And Political Education Of Colleges And Universities In The Era Of Big Data

With the development of information technology,Internet and Internet of things are gradually become popular which caused a lot of data.Then human beings enter the era of big data.Big data,which contains huge amounts of value,has produced opportunities in many industries and fields for its open,shared and all-time communication.To contemporary ideological and political education,the big data platform expands its operating space.Data thinking and full quantitative research enriches its research paradigm which improve the accuracy of thought research and provide the basis for the improvement of education decision-making.It is beneficial to lead the growth of college students with the core values of socialism and train qualified builder for the cause of socialism with Chinese characteristics for ideological and political education to seize the opportunities of big data,which is an important part of tamping the socialist system with Chinese characteristics,carrying forward the Chinese characteristic socialist culture and promoting the international competitiveness of our country.Discourse power is composed of the main elements of the subject,the content,the way,the carrier and some elements else.Big data has formed a complex environment to ideological and political education putting forward a series of challenges to the construction of the discourse power.From the dimension of discourse subject,the openness and sharing of net work data resources expend the information and knowledge channels of college students which shakes the information and knowledge authority of the educators and strengthen the subjectivity of college student.Thedemands for changing the power form of ideological and political education in colleges and establishing the power community of the college students and educators are deepening day by day.Seizing the opportunity of big data and servicing for colleges depends on the professional team of big data ideological and politicaleducation.However,at the beginning of the big data era,big data science and technology is just beginning.It's application in ideological and political education is also at the exploratory stage.Professional team of big data and ideological and political education is lacking.In the dimension of discourse content,big data is huge in quantity which caused great technical difficulties in the collection,storage and utilization of big data and filled with complex ideas imperceptibly influence college students' ideas and ways of thinking through the normal network life.In the dimension of the way of discourse,the theoretical discourse of "indoctrination" is not attractive to young college students who are very personality and free to choose,which is easy to cause the shielding of college students.The abstract and long text expression,the serious and rigorous language style is not suitable for the aesthetic taste of the net era students.In the dimension of discourse carrier,The Ideological and Political Theory Course,the main channel of ideological and political,has shown its shortage in practice which manifest in the limitation of face to face classroom teaching and the instantaneous voice transmission,the lack of media utilization and feedback mechanism.The big data industry is just emerging.The lack of big data thinking and consciousness,the shortage of big data technology and the hidden danger of data and information security have challenged the use of big data carriers.Facing the challenge,in the era of big data,it's possible to concretely construct the network discourse power of ideological and political education by training discourse subject,improving discourse ways,innovating discourse contents and optimizing data environment.To cultivate the subject,it's needed to build a professional team of big data and ideological and political education who lead the process of ideological and political education in colleges,establish the subject status of colleges students,then form the power community ideological and political education strengthening the subject team.To improve the way of discourse,it's necessary to combine instillation with modern education theory,share words with a variety of network language and combine the theory language with specific and popular expression to enhance the attractiveness of the language.About innovating the discourse content,we need to stick to the mainstream ideology,grasp the theme of times and talk about the related words with college students.The concrete construction need to be guided by policies and perfected by theoretical workers.When it concerns to optimization of data environment,it relies on technical and legal means.Firstly,by technical means,it can overcome technical barriers in data collection,storage,analysis.Through perfecting the legislation to fill the legal gaps in the field of big data,regular the big data activity and against data breaches.