Research On Situation And Developmental Countermeasures Of Tang Shan's Sport Tourism

Sports tourism industry is a comprehensive industry which is based on the development of sports,tourism and economy.It develops gradually following the development of sports and tourism and has a very high economic value,cultural value and social value.Close to Beijing and Tian jin,the city of Tang Shan,which has a long history and strong economy,enjoys a good geographical position and convenient traffics.Also,Tang Shan is rich in natural sports tourism resources,artificial sports tourism resources and cultural resources,which provide the development of sports tourism in Tang shan with superior conditions.Based on field survey,this paper,by the use of document-data method,questionnaire survey and other research methods,analyzes Tang Shan's natural sports tourism resources,artificial sports resources and human resources,and carries out a detailed survey of Tang Shan City Sports tourists.And by using the SWOT analysis,the paper identifies the advantages,weaknesses,opportunities and challenges of Tang Shan City's Sports Tourism and puts forward the development strategies of Tang Shan City's Sports Tourism,which provide a theoretical basis for the sustainable development of Sports Tourism Industry in Tang Shan City.This paper,through scientific research,draws conclusions as follows:First,Tang Shan is rich in resources such as a large number of mountain resources,water resources and forest resources,and the artificial sports resources is also very rich,and there are many the modern stadiums and sports tourism venue as well.All of these provide a strong material foundation for the development of Tang Shan City Sports Tourism.At the same time,the development of Tang Shan' sports is rather good;sports talents are produced generation by generation.It provides a good atmosphere for sports development of sports tourism in Tang Shan.Second,the majority of sports tourists in Tang Shan City Sports Travel are the young or the middle aged,and the gender difference is small.Staffs in Institutions and corporate and students are the main part of the sports tourism.Tourism-generating regions are close to the city of Tang Shan,and the sports tourism participation in 1-2 days short sports tourism is basically at weekends and on holidaysThird,the motivation of people in Tang Shan to participate in sports tourism is to keep fit and get entertainment.This good motivation means the sports tourism projects they choose are projects which are mainly competitive,entertaining and practical.They do not like to participate in watching competitions and the stadium tour.Fourth,Tang Shan City Sports Tourism Industry includes natural resources,sports tourism,leisure and sports tourism,competitive sports and tourism,and projects are in large quantity.Tang Shan,in the hinterland of Bo hai Bay,has more water resources which allows projects like boating,yachts,swimming and sand-boarding and others to gain advantages.Fifth,through the SWOT analysis of Tang Shan's sports tourism,it finds that the rich resources,human resources,human resources,developed economy and convenient transportation are the advantages of the development of sports tourism in Tang Shan;the single structure of sports industry,low grade of tourism products as well as the weak public sports tourism awareness in Tang Shan City are the main disadvantages of the development of sports tourism.The development of domestic and international sports tourism,the importance governments have attached to sports tourism and the approaching International Horticultural Exposition bring opportunities for the development of sports tourism in Tang Shan City.But the intense market competition and the increasing environmental pollution will bring a threat to the development of sports tourism in Tang Shan City.