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The Research On SVCCI Students' Curriculum Satisfaction Evaluation And Promotion Strategies

Posted on:2018-06-06Degree:MasterType:Thesis
Country:ChinaCandidate:P XuFull Text:PDF
GTID:2347330512983098Subject:Business Administration
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With the rapid development of social economy,higher vocational education also achieved leap-forward development,but the social recognition of higher vocational education in reducing year by year.Caused by enrollment expansion of higher vocational education quality problems,cultivate the students with the talent needs of the development of social production does not match the problem,students problems such as severe market competition has made the development of higher vocational colleges is faced with great challenge.To improve the quality of education and cultivate the professional talents with the needs of society is the common concern of the higher vocational colleges and the society.The key to solve these problems lies in the close combination of the direct demand of social production talents,the reform of higher vocational curriculum structure,and the improvement of the quality of curriculum.It is of great significance to research student's course satisfaction to improve the quality of education,meet the social needs.In this study,reference to domestic and foreign research on the students' satisfaction on the basis of the theory of customer satisfaction,combined with the characteristics of higher vocational education,higher vocational curriculum design SVCCI student satisfaction survey questionnaire,and analyzed the survey data by using SPSS23.0.At the same time,satisfaction index SVCCI of Higher Vocational S tudents' curriculum satisfaction level of each factor was calculated,analyzed the influence of individual variables of gender,grade,students on student course satisfaction,through analysis the following conclusions:(1)The SVCCI students' satisfaction degree in the course of the students who are satisfied with the range of satisfaction is 56.4% of the students surveyed,and about 61.3% of the students are willing to recommend other people to study in the school.(2)In the evaluation of the curriculum satisfaction involved in the paper,the standardized regression coefficients of the six factors are: Course system(0.193),course management(0.262),curriculum resources(0.123),Teacher teaching(0.182),Cognitive learning(0.197),learning environment(0.178),It shows that the influence of the six levels on the curriculum satisfaction is significant and positive,and the influence of curriculum management and learning cognition on the students' satisfaction degree.(3)There is no significant influence on the evaluation of the overall curriculum satisfaction of the students' gender,personality characteristics and the source of students.However,grade,professional category,class of students,the attitude of the class and the time after class have significant influence on the evaluation of the overall curriculum satisfaction.(4)By linear regression of hypothesis model verification found that influence students' course satisfaction of students' emotional loyalty is positive,and the standardized regression coefficient reached 0.371,shows the influence of emotional satisfaction on student course students greater loyalty.It is suggested that higher vocational colleges should improve the students' curriculum satisfaction from the aspects of reforming the curriculum system,strengthening the curriculum management,perfecting the curriculum resources,and strengthening the construction of study style.
Keywords/Search Tags:Customer satisfaction, SVCCI Vocational Colleges, Course satisfaction, Promotion strategy
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