Font Size: a A A

The SWOT Analysis And Strategy Research On The Development Of Lingnan Wushu In Universities Of Guangzhou

Posted on:2018-12-05Degree:MasterType:Thesis
Country:ChinaCandidate:Q X LiuFull Text:PDF
GTID:2347330512991352Subject:Ethnic Traditional Sports
Abstract/Summary:PDF Full Text Request
Lingnan Wushu is an important part of the Chinese Wushu family.It is the crystallization of Lingnan people's wisdom in the long-term social practice.In this paper,the future development strategies of Lingnan Wushu in colleges and universities in Guangzhou is discussed with the use of literature,interviews with experts,questionnaires,spot investigations,SWOT analysis,logic analysis and other research methods.First of all,according to a large number of related literature review and thinking on Lingnan Wushu,the relevant interviews with experts,as well as the results of questionnaires and spot investigations,the author collected and analyzed influencing factors of the development of Lingnan Wushu in colleges and universities from four aspects: advantages,disadvantages,opportunities and threats.By carefully logical thinking,this paper classifies them and finally concludes those factors as follows:1?The advantages of the development of Lingnan Wushu in Guangzhou colleges and universities are:(1)the colleges and universities in Guangzhou area are in the Lingnan region which has a certain geographical advantage;(2)the varieties and resources of boxing in Lingnan Wushu are rich and colorful;(3)Lingnan Wuhsu contains profound cultural heritage;(4)Lingnan Wushu itself has an universal adaptability;(5)Colleges and universities have excellent resources and environmental conditions;(6)Lingnan Wushu in Guangzhou colleges and universities has a certain base among people;(7)The advantages from martial arts associations in colleges and universities.2?The weaknesses of the development of Lingnan Wushu in Guangzhou colleges and universities are:(1)Lingnan Wushu system is more complex and difficult to unify and unite;(2)The lack of corresponding teachers and experts in school;(3)the lack of appropriate textbooks for popularization in colleges and universities;(4)Students' awareness of Lingnan Wushu is not clear enough.3.The opportunities of the development of Lingnan Wushu in Guangzhou colleges and universities are:(1)The government is very concerned about the traditional culture of the nation;(2)Supports and protection by relevant policy documents;(3)The popularization of Chinese Wushu Grade System(4)The wide range of traditional Wushu competitions;(5)The positive influence of films and TV Works about Lingnan Wushu.4?The external and main threats of the development of Lingnan Wushu in Guangzhou colleges and universities are:(1)Rapid changes in social environment;(2)The gradually accelerated process of globalization of sports;(3)The cultural connotation of Lingnan Wushu is gradually lost.Based on the principle of SWOT analysis,the development strategies proposed in this study are: 1.Based on the country's attention and policy support,Lingnan Wushu should be actively promoted into the campus.2.Give full play to the geographical advantages of Guangzhou,according to local conditions and local materials.3.Chinese Wushu Grade System should be introduced and the examination points of it should be established more.4.Make full use of the superior development platform of universities.5.Give full play to the mass foundation of Lingnan Wushu and broaden the way to develop it.6.Give full play to the organizational advantages of students in Wushu communities by giving some guidance and supports.7.The value of Linnan Wushu should be exploited and the data should be sorted out to unify the standards of it.8.With the positive impact of relevant films and television works,the more well-known Lingnan Wushu Boxing could be carried out.9.All kinds of traditional martial arts competition should be organized and held to participate and to create a good competitive atmosphere.10.More attention should be drew to the construction of Lingnan Wushu teachers' team.11.The relevant Lingnan Wushu teaching materials should be written and the teaching contents and assessment standards should be standardized.12.The teaching of Lingnan Wushu theories should be attached more importance to avoid the loss of its cultural connotation.
Keywords/Search Tags:Lingnan Wushu, Guangzhou area, Universities, SWOT analysis, Development strategy
PDF Full Text Request
Related items