Research On The Development Strategy Management Of XDF Training School In Guangzhou

With the advent of the era of the 21st century knowledge economy and the continuous improvement of income level, people start to attach great importance to the degree of education and investment in constant increase. Education training market has become the industrialization of education an important part in the whole market. As an effective supplementary for public education, local education plays a very important role in education training market.Taking Guangzhou XDF training school as the research object, this paper comprehensively and objectively analyzes the school external and internal environment to find out about the school’s own strength and weakness, and opportunity and threat in marco education market. Based on those analyses, this paper tries to discuss the development strategy of Guangzhou XDF training school. Firstly, this paper makes a brief explanation of XDF education technology group and the development of Guangzhou XDF school, pointing out the problems and corresponding reasons existing in Guangzhou school. Combined with Guangzhou XDF school marco industry environment and industrial competition environment analysis and internal environment, this paper has clarifies the teaching advantages, brand advantages and resources advantages. On the other hand, according to the opportunity and threat, this paper proposed in line with market and school development strategic alternatives through SWOT analysis matrix. Through the analysis of each alternative, this paper adopts a differentiation strategy as main strategy for the future development strategy for school. Finally, in order to ensure the implementation of differentiation strategy, feasible protection measures are put forward from school organization structure, human resources, information management and business development to increase strategy execution.