| In the mid 1980s, outdoor sports was introduced into China from the western countries. With the development of our national economy, the income of residents is continuously growing, and the implementation of the new holiday system, which makes people's total holidays more than one third of the year. All of these promote our country enter the leisure era gradually. At the same time, with competition intensifies, people's life pressure is becoming stronger and stronger, As a result the demand for leisure is increasing. But the common leisure activities have could not satisfy people's needs, which can temporarily escape the city into nature and feel the essence of nature, then, outdoor sports obtain fast development. Shanghai is one of the most developed cities in China, what's more shanghai citizens have higher leisure consciousness. In shanghai, outdoor sports is in great demand and many outdoor sports clubs have been opened, however, the theoretical studies about these is relatively scarce.Based on the background, the author choosed "A study on outdoor sports club of Shanghai" as the selection topic.The main purpose of the paper is to know Shanghai outdoor sports club evelopment and current situation, realize Shanghai outdoor sports club tourist market haracteristic and analysis outdoor sports club future trend. Then, this paper put the theoretical description and quantitative analysis together. Firstly, the author tried to understand outdoor sports club's quantity, scale, business mode, human resources, organization structure, product categories and marketing state. Then,investigated Shanghai outdoor sports participants'demographic characteristics and behavior characteristic and compared different groups by questionnaire survey, to learn Shanghai outdoor sports club customers market, and provide useful market information. Finally, according to the conclusion,give suggestion to the outdoor sports clubs and relevant departments. The research significance of this paper lies in that, make a little contribution to outdoor sports club theory, and hope provide useful basis for Shanghai the relevant departments.This paper is divided into five parts. The first chapter, the author summarized the research significance, the research methods, the research content and the domestic and foreign relevant academic research. The second chapter, the author reviewed the history of the outdoor sports at home and abroad, and introduced the rising and development of outdoor sports in Shanghai, the most important, emphatically introduced the management of the Shanghai outdoor sports club. The third chapter, adopted questionnaire survey, which put the Shanghai outdoor sports participants as the object, to investigate tourist market. The fourth chapter, analysed problems and the future development tendency of Shanghai outdoor sports club on the basis of the second and the third parts. The last chapter, put forward the countermeasures and suggestions for outdoor sports club's development, at the same time, pointed out the insufficiency and the future research direction.
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