The Present Situation Investigation And Countermeasure Research Of College Students Participating In Sports Tourism In Wuhan

With the development of the national economy and the improvement of people's living standard,the tourism industry is developing increasingly.The tourism projects for the purpose of leisure,entertainment and fitness begin to be gradually active,sports tourism industry is developing rapidly then.People's sports awareness and sports tourism demand increase rapidly,college students have become a potential consumer group of sports tourism.Based on the discuss of the basic theory of sports tourism,this paper investigates the current situation of college students participating in sports tourism in Wuhan starting from the actual situation of college students participating in sports tourism.It analyses the characteristics and influencing factors of college students' participation in sports tourism,and put forward the corresponding countermeasures and suggestions.Hoping to provide theoretical reference for the relevant departments and enterprises to grasp the market situation of sports tourism in Wuhan,and then promote the cultivation and development of college students' sports tourism market.Through the use of literature,questionnaire,mathematical statistics and other methods,this paper makes a substantial investigation and analysis on awareness,attitude,understanding of ways,participation,motivation,project selection and influencing factors of college students' participation in sports tourism in Wuhan.Through investigation and research,the following conclusions are drawn: 1.In general,most of college students in Wuhan are lack of awareness of sports tourism;most of college students are interested in sports tourism,which shows the great potential of the sports tourism market in Wuhan;the most common ways for college students to get information about sports tourism in Wuhan are Internet and friends' recommend;in college students,sports tourism has not been sufficiently developed generally.2.The primary motivation is to relieve stress,followed by leisure entertainment;the most interesting sports tourism project is leisure fitness type,followed by watching games type and stimulating type;the proportion of travel time of sports tourism is holiday,summer vacation,weekend and winter vacation;most of the travel season is summer and spring;sports travel is likely to be a short distance travel within 3 days;low frequency is the main frequency;the choice of transportation means of sports tourism is public transport;in the choice of travel groups,they tend to be with friends and family;in the choice of destination range,the ratio decreases with the expansion of space.3.The monthly consumption of college students in Wuhan is in the middle level;the main source of cost is living expenses;disposable sports tourism consumption is based more on prosperous consumption;the proportion of expenditure on sports tourism is mainly concentrated in three aspects: transportation,accommodation and tickets;among the factors that affect the participation of sports tourism in Wuhan,economy factor,organization factor and time factor account for the top three.Based on the survey results,this paper also analyzes the problems of Wuhan college students participating in sports tourism.For example: Firstly,related departments and enterprises to some extent ignore the potential consumption of college students,and sports tourism promotion is not enough,and introduction information of sports tourism is too little.Secondly,one-time consumption of sports tourism is much higher,some of them beyond students' acceptance.Products of sports tourism are simple and similar and with poor evaluation.Thirdly,the attitude of the university is not clear,there is no positive education and guide for the students to participate in sports tourism activities.Fourthly,the legal system of sports tourism is not perfect,and it has been an issue for college students' sports tourism security.In view of the above problems and the present situation of investigation,this paper puts forward some suggestions and countermeasures from several aspects.In the first place,give full play to the role of the government,increase the support and guidance of college students' sports tourism market.In the second place,tourism enterprises should increase publicity,and use the right products,marketing and pricing strategies to develop the sports tourism market.In the next place,colleges and universities should strengthen the training of sports tourism talents,and through a variety of ways to guide students to participate in sports tourism activities.In the end,relevant parties should establish a comprehensive security system to protect the personal and property safety of college students participating in sports tourism.