Taiyuan,the Investigation Of Present Situation Of Management And Administration Of Colleges And Universities In The Gym

The gym in the colleges and universities is the fitness industry an important part of physical and mental development for college students play the role of escort.This research through the five universities in taiyuan city in the gym(shanxi university,shanxi university of finance and economics,shanxi,taiyuan university of science and technology,north university business school)as investigation object,separately for each operation and management status quo of the gym(proportion of income,sales model,site management,equipment management,coaches management,member management,safety management);The factors affecting business(subjective and objective);Fitness situation questionnaire investigation,aimed at the existing conditions,how to improve operation and management to provide excellent service and a more scientific fitness guidance to attract college students to participate in fitness,for the majority of teachers and students to provide more comprehensive fitness environment,sums up the colleges and universities in the pros and cons of the gym in the operation and management,do take short,flicking the deficiencies can be improved,and improve the quality of university gym operations within,do have their own characteristics of management countermeasures,for taiyuan city gym in the future development of colleges and universities and other gyms provide feasibility countermeasure analysis in colleges and universities.The results of the survey:(1)Although the development of taiyuan city college in the gym is not ideal,there are only five normal business,but as the country of the strong support of the sports industry,the national fitness environment under the influence of fitness consciousness of college students is more and more intense,at the same time also more and more high to the requirement of fitness,under this trend,colleges and universities in the gym has a broad market demand and development space.(2)Now in taiyuan university gym membership is given priority to with the teachers and students in colleges and universities,still accounts for about 80% of the gym membership,to a great extent,caused the gym has obvious season,in a certain period of time(summer and winter vacation)cause resource waste,can not make,give full play to the use of the gym facilities,to a certain extent,affect the income of the gym,increased operating costs,at the same time will affect the problem such as the update of the gym equipment and facilities,could not reach the requirements of part of the membership to the fitness environment,caused a series of vicious circle.And for nearly a year,with the surrounding a large number of gym,increasingly fierce market competition,to the university gym operations within also caused great influence.(3)In colleges and universities in the gym business income is given priority to with card,still accounts for 85% of its sales quota,the cognition of nutrition and recognition has improved than before,but due to the economic problem,degree of recognition of nutrition brand and partly due to the impact of network marketing,nutrition sales is not very ideal;Personal training in the sales year-on-year growth,but no follow-up courses and less troubles continue class is the key;Rental service and training,the proportion of income is group class,so that the individual gym,there is no such income.Our main sales model to the traditional mode is given priority to,Internet sales is not ideal.(4)In terms of venue management,although there is a clear division,but there are some irregularities,unreasonable;Equipment maintenance,update,is still the important problem to be resolved in time;The coach for the improvement of professional quality,strengthen the training of coaches is the key to the coach management,for members to achieve their fitness requirements and maintain a passion for fitness;At the same time some convergence in the process of fitness habits,develop good exercise habits is the emphasis of the member management;Repair and maintenance of the safety of the venues and facilities,remind the member in sports should be on the premise of safety and protection is the experience of safety management in,do the health and safety.Advice:To strengthen the cooperation with schools,will intensify popularization of health knowledge,health benefits,improve fitness participation,strengthen the consciousness of fitness;Realize the modernization of the sales model,sales of the diversity of content;The scientific,systematic and personalized to do management.