Survey And Analysis On Status Of Consumption View Of Middle School Students In Jining City

With the development of the times,social productive forces has achieved giant leap and the national consumption consciousness as well as consumption structure has undergone significant changes.Sports consumption,inseparably interconnected with sport industry,is a developmental consumption representing the combination of body and mind,occupying an important part of high quality life pursued by people.Middle School students is principal part of city life in future,whose sports consumption is directly related to the future trend.Therefore,as the backbone,heir degree of participation in physical exercise is bound to exert great influence on their sports consumption which has a great impact on China's overall consumption level and sports structure at the present stage.By studying the consumption status of students in Jining middle school,the author tries to generalize the intention and characteristics of the consuming behavior,hereby to propose scientific countermeasures catering to middle school students as consumers and also to improve the existing ones,in order to provide a theoretical basis for current research on the status of sports consumption.The author does the research on some influential factors of sports consumption status of middle school students in Jining by document research,viewing the experts,questionnaire survey and mathematical statistics methods to achieve the findings as follows:(1)Middle school students in Jining are more concerned about sports and bear ardent love towards physical culture,as a result of which strong consciousness and conception of sports consumption have been developed.However,due to pressure of entering a higher school,faultiness of sports facilities,family economic condition and so on,it is impractical for them to transform passion towards sports to capital investment on sports consumption.(2)Sports consumption of students in Jining middle schools ranks relatively low,presented by types of restricted kinds together with one fold form and structure.In the sports consumption,demands for material objects still occupy the primary position as expenditure on material object tops the sports consumption,besides,spending on ornamental and participation is less and less.(3)The athletic activities that students tend to take part in is broadcast gymnastics,basketball,track and field,rope skipping and the like,marking a monotonous content.(4)Consumer motivation in terms of conformity and comparison consumption,interpersonal consumption,aesthetic appreciation consumption and sports achievement shows big differences between male and female generally.(5)Students who take part in sports consumption are mainly influenced by classmates,friends,personal needs and requirement of physical education is another reason.(6)Main factors affecting sports consumption of middle school students in Jining City include personal factor,family income,parental consumption consciousness,school factor,brands of sports equipment and so on.