Research On Marketing Strategy Of Xiaoyi Certain Sports Stadium

Since 2014,the State Council issued a number of opinions on accelerating the development of sports industry to promote sports consumption,the national fitness has risen to a national strategy,the state began to actively promote the sports industry from the policy level to become an important force in economic restructuring and upgrading,to promote mass sports and Competitive Sports Comprehensive Development.Although the rapid development of China’s sports industry in recent years,but the overall size is still small,vitality is not strong,especially the mass sports,still not fully integrated into the people’s lives.The reason is that,in addition to the busy work of people busy,the more important reason is that most small and medium-sized cities,the number of sports venues less,and the use of existing sports venues are not high.This article is based on the latter as a starting point to study the small and medium-sized city sports venues marketing strategyThrough the investigation of the existing sports venues in Xiaoyi City,this paper analyzes the marketing modes and shortcomings of these venues.On this basis,the use of hypothetical deduction method,first summed up a tentative theory: the reason why customers are too lazy to exercise or exercise can not be a long time because people are lazy and social nature.Human nature needs to be overcome,and the nature of the community needs to be met.The marketing strategy of the stadium only to overcome the lazy nature of the customer,while meeting the social needs of customers in order to achieve the desired marketing results.With this inference,this paper hasformulated a more targeted marketing strategy for small cities such as Xiaoyi.As the "hypothesis-deduction" method of the most important part of the test reasoning,is the tentative theory applied to the case to practice with the authenticity of the test theory,and the results of the amendment,and ultimately through the trial and error in the process Perfect theory.So the author of this article will be applied to the marketing program Xiaoyi certain sports venues in the marketing process.In the third chapter,the definition of 4P marketing of sports stadiums is divided into four aspects: product,stadium service price,distribution channel or sales channel,sports venue promotion.In the face of increasingly fierce market competition,Xiaoyi certain sports venues can use differentiated market operation means to guide the customer’s fitness needs,the combination of venue marketing and customer loyalty,to the relationship between the marketing as the core,the establishment of loyal customers,focusing on the interaction between the stadium operators and consumers win-win situation idea.As the case of the sports arena just started business,the true effect of marketing programs to be assessed later.Regardless of the outcome,this small and medium-sized cities in China sports venues marketing strategy research will be a theoretical connection with the actual useful attempt.