The Development And Innovation Of Guangdong Sports Channel In The Digital Media Circumstance

The traditional media are facing various channels,the mobile terminal,the audience needs diversification of the new media era.The Internet communication technology is developed and the national policy support,the sports media industry is highly competitive.New media sports have substantial capital base to join the tournament copyright contention,Guangdong sports channel by lack of resources and technology lags behind the double attack there,hitherto unknown difficulties.The Guangdong sports channel new media innovation practice as the research background,using the method of literature,expert interviews and analyses the current situation and difficulties of Guangdong sports TV,found the pain points and difficulties.The analysis of media content,the method of interdisciplinary research,the Pete "bear in economics five innovation" as the theoretical research model of innovation,the Guangdong sports channel of new media products focus on technology innovation,market innovation,innovation resources,innovation of system innovation.The Guangdong sports channel from five aspects,summarizes the shortcomings and constraints of practical work,in order to try to put forward the theory of building for the development and innovation of traditional media Yee.Guangdong sports channel in the face of fierce competition event resources,lack of the source program,the limited capacity of the advertising business difficulties,actively adopt new media initiatives.The conclusions are as follows: product innovation and diversity,the number of public audience viscous strong new media market;the pain point is not clear,lack of profitability;technological innovation is resource advantage,innovation poor.Many problems and constraints exist in this study.At the same time innovation experience according to the existing advantages of the Guangdong sports channel,combined with the new media development trend and puts forward suggestions for future development and innovation for Guangdong sports communication development.