Research On The Development Of Internet Financial Support For Sports Industry

From a global perspective,the sports industry has become an important emerging industry in modern society,and its position and role in the national economy is increasingly important.Compared with developed countries,China's sports industry is still in the initial stage of development.With the rapid development of China's social economy,the people's living standards have been significantly improved,and the demand for sports products and services has gradually shifted from low-level,simplistic to high-level and multi-polar.The report of the 19 th National Congress of the Communist Party of China pointed out that in the coming period,we will focus on implementing the "healthy China" strategy.The sports industry,as an important part of "healthy China" and modern living consumption,is benefited by various aspects such as national policies,market demand and industrial restructuring.The impact of the future development of China's sports industry is huge.As a product of the integration of financial and Internet technologies,Internet finance has given financial new functions,attributes,directions and vitality,which is an effective supplement to traditional finance.In the practice of sports industry development,Internet finance can leverage its advantages in technology,information,cost,and inclusiveness to help the development of the sports industry.Therefore,systematic research on Internet finance to support the development of sports industry has dual significance for the development of China's Internet finance and sports industry.Firstly,this paper analyzes the development status of China's Internet finance and sports industry.Secondly,it analyzes the possibility and internal incentives of Internet finance to support sports industry from the theoretical level by using long tail theory,industrial integration theory,information asymmetry theory and credit rationing theory.And put forward whether Internet finance can be used as a useful supplement to traditional finance,give full play to its own advantages,and provide effective financial support for the development of sports industry.On this basis,the cash-cash flow sensitivity and panel data fixed effect model are used to construct the model,and the above research hypothesis is empirically tested.The empirical results show that Internet finance can provide effective financial support for the sports industry;again,using SWOT analysis From the practical level,it systematically analyzes the advantages,disadvantages,opportunities and threats of Internet finance to support sports development,and proposes the strategic choice of China's Internet finance to support the development of sports industry in the current environment.Finally,it puts forward relevant policy recommendations on how China's Internet finance can better support the development of the sports industry.