Study On Development Strategy Of TF College

Since the reform and opening up in the 1980 s,the market economy has developed rapidly.On this basis,the system of socialist market economy has been perfected day by day,the strength of non-governmental capital has been rapidly developed,and more and more non-government-run schools have been established.Our government's propensity toward private higher education has also been gradually shifted from "strict control" to "social institutions such as enterprises,public institutions,social organizations and other social organizations and citizens are encouraged to organize higher education institutions." Private higher colleges have become the important result reform of the higher education in our country.With the development trend of "from elitism to popularization" of higher education becoming more and more obvious,private higher education has taken this opportunity to usher in entirely new opportunities as well as unprecedented challenges.At present,China's private higher education is experiencing the development process experienced by many developed countries in foreign countries.The popularization of higher education is also the process of the rapid rise of private higher education.The development of private higher education can not only solve the problem of insufficient government funding in the process of popularization of higher education,but also increase the public's chances of receiving higher education.Based on systematic research methods and scientific strategic management ideas,this paper analyzes in depth the strategic choices,positioning and implementation measures that suit the development of private universities and colleges,which will effectively provide guarantee for the development of private universities in our country.TF college is the only one--Private higher colleges mainly engaged in the cultivation of financial and economic talents in sichuan province,so the business personnel training of private colleges,from the initial set up,to grope in the early development,the scale rapid expansion phase,the current has reached strategic planning stages of development.To stay ahead of the industry,the TF college must develop a strategic development strategy from a strategic perspective.Based on TF college as the research object,this paper combined with the enterprise strategic management theory,strategy formulation and selection theory,using themethod of literature,the graph method,investigation method and so on.TF college is analyzed current situation of the development of the college,the face of competition and industry environment.From macroscopic to microcosmic analysis,analysis of the current development environment of private colleges,understand the overall development of the institute of TF college present situation and the competition situation,grasp the external environment brought TF opportunities and challenges of the college;Through the basic situation,the structure of the organization of TF college,teaching condition and scientific research ability,professional Settings,students scale,the employment situation analysis,summarizes the TF college's own strengths and weaknesses.Then use SWOT analysis to find the TF college of sustainable development strategy,and puts forward some strategic solutions and guarantee measures.Through the study of this article,to highlight the advantages,to overcome the weaknesses,take advantage of opportunities and avoid threats principle as the foundation,put forward TF college with a growth oriented development strategy,adhere to the connotation of development,adhere to the characteristics of school,to ensure that the TF institute a longer survival and better development,also for other domestic private colleges develop strategy in provides some experience for reference.