Research On The Development Strategy Of H Private College

Domestic private higher education plays an active part not only in education provision,education efficiency and education innovation,but also as an indispensable part of education development frame.Especially with the gradual rise for the education need,it is more obvious to realize the importance of private higher education development.The rapid development of private colleges,it has changed the traditional situation of public universities in our country,which stimulated the enthusiasm of all sectors of society to run schools,it is can further increased the overall investment in social education,and the scale of education has been expanded.Gradually formed the private schools and public schools co-existence,coordinated development,mutual competition.At present,with the rapid development of private colleges in China,there are many problems in running schools,such as low social awareness,shortage of funds,unreasonable structure of teachers,unsatisfactory level of education and teaching,poor structure and quality of students,and so on.How can private colleges develop continuously and healthily under the condition of market economy?The thesis takes H College as research subject,which confronts a variety of crises and puzzles from the starting stage to groping stage till now expanding stage as a private higher education college focused on the practical talents development.Under the new circumstance,H College needs the corresponding strategic planning.The thesis first reviews the research status of the development strategy of private colleges at home and abroad,combs the related concepts and theories,and on the basis of analyzing the external and internal environment of H College,uses strategic management theory and SWOT analysis tools.The strategic choice of H College is studied systematically and deeply.The thesis guide H College in strategic selection,formulation and implementation.By visiting the same type of private colleges and universities in the province,this paper analyzes their advantages of running the school,professional characteristics,humanized management and so on.Combined with the characteristics of H College,this paper puts forward that H should have some further strategic development of objectives,take the best of the functional and advantages of the school platform,expand the scale of running schools actively,clarify the target system of personnel formation,and improve the quality of formation of applied talents.Establish a good impression and reputation of the school,improve the level of the personnel formation of the school.It is expected that H College can run its own characteristics,have a higher level in its own type of private colleges and universities,and become an influential application-oriented high-level university in China.The views put forward in this thesis can be used as an example reference for other domestic colleges of the same type in formulating development strategy.At the same time,it is also hoped that more people will join in the study of the development strategy of private colleges.To promote the sustained,healthy,stable and efficient development of private colleges in China.