Research On The Cultivating Mode Of Tourism Management Innovation And Entrepreneurship Talents In Universities Based On College-Enterprise Alliance

At present,tourism has entered a stage of rapid development.In 2012,the Ministry of Education has classified tourism management as first-level subjects and pointed out that tourism management major should cultivate talents who adapt to the needs of the development of modern tourism industry and develop compound talents with theoretical knowledge,humanistic quality,innovation and entrepreneurship ability,and practical operation ability.In recent years,the state has advocated the idea of "mass entrepreneurship and innovation",entrepreneurship drives employment,to relieve the employment press and to increase employment rate.At present,it is difficult for university to adapt to the social changes in tourism,and there is a serious contradiction between supply and demand dislocation between tourism cultivation and tourism market demand for talents.Therefore,the college-enterprise alliance is the best way to promote the deep integration of college and industry,to cultivate tourism management innovative and entrepreneurship talents.Under this background,this paper considers the tourism management undergraduates as the research object and takes the mode of tourism management innovation and entrepreneurship training as the starting point,and through the cooperation platform between college and enterprise,constructs the cultivating mode of tourism management innovation and entrepreneurship from the perspective of college-enterprise alliance.First of all,through the literature review,the paper reviews the domestic and foreign research on the key words such as college-enterprise alliance,innovation and entrepreneurship education and tourism management talent cultivating mode,and Through the literature review,the core concepts of college-enterprise alliance,innovation and entrepreneurship education and tourism cultivating mode and tourism cultivating mode of innovation and entrepreneurship are defined.Secondly,it discusses the triple helix theory related to this thesis.Then,it investigates several teachers and students of tourism management specialty in colleges and universities through questionnaire survey to understand the current problems,attributions of the current problems and the status quo of college tourism management innovation and entrepreneurship cultivating.At the same time,it investigated several enterprises,to understand the characteristics of the current needs of the tourism industry and have descriptive analysis and factor analysis.Finally,it analyzes and compares the cultivating models of tourism abroad talents and extracts the contents of innovation and entrepreneurship,also learn from their successful experiences,and construct the cultivating model of college tourism management innovation and entrepreneurship from the perspective of college-enterprise alliance.Also suggest the cultivating model of college tourism management innovation and entrepreneurship from the perspective of college-enterprise alliance through the aspects of cultivating goal,curriculum system,teachers,college-enterprise alliance,solving the contradiction of dislocation of supply and demand between the cultivating of tourism management talents in colleges and universities and the tourism market,changing the situation of the loss of tourism talents and improving the employment rate of students.It makes the cultivation of tourism talents conform to the actual needs of the tourism market more and more,thus promote the development of tourism.