Research On Strategic Management Of CQ Institute

In the era of knowledge economy,the level of global economy integration has increasingly deepened,contributing to the fiercer competition between countries.And technological strength and human capital have become the key factors for a country to stand out in the competition.As the main means of cultivating highly competent talents for the construction of socialist modernization,higher education plays a vital role in providing motive power of technological development and guaranteeing social well-being and public service.In the meantime,it is also an important factor in the growth of national economy and a significant reflection of the overall national strength.Therefore,making great efforts to develop and popularize higher education plays an integral part in increase of national economy and comprehensive national strength.With the increase of people's income and improvement in people's living standard,the higher education resources provided at the national level cannot meet the increasing demands of the public.And emergence of private colleges and universities has effectively relieved the pressure of public colleges and universities and improved the popularizing rate of higher education.However,with the rapid development of private colleges and universities,various problems emerge,including teaching staff,teaching,source of students,policy,branding strategy and social recognition.CQ Institute is an independent Institute created by CW University and DR Corporation according to a new model.With the change in strategic environment and intense competition from other private colleges and universities and the public colleges and universities,CQ Institute may face an unprecedented problem of survival and development.Thus the development strategy and management measures that the Institute will adopt at present and in the future are important for the Institute to ensure its healthy and sustainable development.Combining with industry background,CQ Institute's rivals and actual situation and applying the strategic management theory,the paper gives a systematic analysis of the Institute's internal and external and macroscopic and microscopic environment and studies management of its development strategy.The author of the paper aims to provide feasible suggestions based on the Institute's characteristics through the research and contribute knowledge to comprehensive,healthy and sustainable development of CQ Institute.This paper includes six chapters.The first chapter introduces research background and significance of the paper and domestic and foreign studies of the subject in the paper.Besides,it presents overall research method and idea and confirms the significance of CQ Institute's development strategy in terms of current development of higher education and supply-demand relationship.The second chapter gives an overview of the strategic management theory.This chapter first explains basic concept of strategic management and classification of strategies and then makes detail analysis and description of strategic management process and method,proving a theoretical and technical support for follow-up research on relevant issues of CQ Institute.The third chapter introduces the development background and problems of CQ Institute.This chapter first introduces background and basic situation of CQ Institute and then presents main problems about the Institute's development according to the competition situation.The fourth chapter analyzes the strategy of CQ Institute.This chapter uses PEST and Michael Porter's Five Forces Model to systematically analyze CQ Institute based on the opportunities and challenges that it faces.Then,this chapter uses SWOT analysis model to obtain the strengths and weaknesses of CQ Institute as well as the opportunities and threats that the Institute faces,laying a foundation for its future strategy.The fifth chapter expounds on CQ Institute's choice of strategy.Based on the analysis results of the fourth chapter,this chapter obtains CQ Institute's overall strategy and competitive strategy and explains the reasons for the choice of strategy from the perspective of the Institute's goals and vision.Finally,this chapter presents the development strategy suitable for CQ Institute based on its actual situation from the functional level.The sixth chapter expounds on CQ Institute's strategy implementation and control.This chapter first presents the governance structure and resources allocation methods suitable for CQ Institute as well as specific process improvement methods according to the result of strategy formulation.And then this chapter introduces details of the Institute's strategy control and presents suggestions for strategy control.This paper studies the development strategy of the Institute and presents corresponding suggestions by applying relevant knowledge about strategic management and combining with CQ Institute's actual situation as well as internal and external environment.And the author of this paper aims to make modest contributions to healthy and sustainable development of the Institute and provide a reference for transformation and development of other private colle ges and universities.As the author's knowledge is limited,there will be inevitable mistakes and omissions in this paper.Thus the author sincerely hopes that teachers and scholars could offer some advice and guidance.And the author would like to express the heartfelt thanks to all of you.