The Study On Business Innovation Of The Railway Logistics Enterprise Based On The Value Network Theory

In June 2013, the freight reform was started by China railway corporation, to promote railway freight transportation become market-oriented, and help the railway freight move towards to the modern logistics. At the same time, according to China railway corporation’s reform plan, Shanghai railway bureau sets up the freight marketing center speedily, which means the logistics business of BD company and other railway logistics enterprises will be lost, and the development situation is not optimistic.This study is in view of value network theory and other analysis methods, surrounding the background of railway freight reform, analyzing the historical background and developing process of the railway logistics enterprises, using the value creation analysis method to analyze the business elements of railway logistics enterprises. According to the value chain theory, enterprise ability theory, supply chain theory, and other advanced logistics management theories, to study the development process of logistics enterprises’business content, this research designed a new business model for BD logistics company. Aiming at the current existing problem of BD logistics, trying to find some useful development strategies for the business innovation of railway logistics enterprises, thus to provide more theoretical support and decision reference for the railway logistics development.This research mainly works as follows:1. Through the analysis of main business model and the history background of the railway logistics enterprises, presents the business system, market positioning, profit model, customer value and development mechanism, then uses the value creation method to analyze them.2. Aiming at the development process of railway logistics enterprises, in view of the value chain theory, enterprise ability theory, supply chain theory, and other advanced logistics management theories, analyzes the development regularity of railway logistics enterprises.3. According to the business content of logistics enterprise, through analyzing the characteristics of the typical logistics enterprise business model, designs the logistics enterprise business innovation model, which is based on the theory of the value network.4. Aiming at the existing problems of BD logistics company, based on the above theories research, designs new business strategies for BD logistics company.