The Study On The Car Audio Product Development Strategy For F Company Based On Internet Of Vehicles

Internet of Vehicles, which is also called Vehicular network, is a new concept of the intelligent transportation field in recent years. And the intelligent vehicle terminal is the core of vehicular network. It provides information between the vehicles to other objects(vehicles、traffic、human etc.) for the real-time connection, so that the analysis of the information could reduce the probability of accident and improve the traffic capacity, and it also could lead the driver a more convenient way to get the interactive information.The F company was established in 2003, it is a Japanese owned high-tech enterprise which the main business is car entertainment、navigation system design. The initial functions are just as subsidiary of the F headquarter. Do some simple design which entrust from the parent company. But in recent years, so many opportunities appear just as the rapid development of the Vehicular network, the domestic automobile market etc, plus the intense market competition of Display Audio and navigation product. In order to expand the domestic market and maintain sustained growth in the further, F group drawn up their growth and development strategy and improve the positioning of F Company. "The real independently developed of China" was born. How to choose the strategic development direction? Based on Vehicular network for fitting the market demand what platform and product should be developed? How to make the product development strategy? What kind of measures to ensure the smooth implementation of product development strategy and goal achievement? To realize enterprise profit growth and the win-win situation of customer satisfaction, this thesis is mainly to solve this issue.Therefore, this paper first introduces the research background, purpose and significance. Starting with the domestic and foreign Vehicular network research status, summarizes the research achievements and experience. Using PEST、Five foeces modle、SWOT、BCG etc analysis method in the MBA curriculum "strategic management、Product Development Strategy" would analysis the situation of F Company. With the above analysis results, a medium and long-term development strategy of vehicle intelligent terminal which is suitable for the development of the company can be formulated, At the same time, to ensure the effective implementation of the development strategy, organization improvement, human resources strategy, information construction, the enterprise culture construction and other related security measures, for the development of F company played the role of escort. Finally, through the annual target to evaluate the product development strategy, and make the corresponding strategic adjustment.