Research On Marketing Strategy Of Tianjin Telecom For 4G Era

December 4, 2013, China Mobile, China Telecom and China Unicom awarded 4G licenses, China formally entered the 4G era. 4G mobile communications market era, to the operators to bring the fierce market competition. Tianjin discussed herein telecommunications companies, as China Telecom Corporation’s provincial branches, in the context of the development strategy of the Corporation, is also being confronted with the fierce market competition. Based on this, the telecommunications company of Tianjin marketing study the issue and hope based on the analysis of the status quo, focusing on Tianjin telecommunications companies marketing environment analysis conducted by the Ministry, then put forward Tianjin telecommunications company marketing strategy, in order to help Tianjin Telecom sustainable development.This article in accordance with the modern enterprise marketing theory and comprehensive internal and external environment analysis, focusing on the combination Tianjin telecommunications company status and 4G network construction operations, in particular the existence of an excessive proportion of fixed-line, mobile business is relatively weak, 4G network construction and operation of quality relative lack of other issues, focus on the overall development strategy of China Telecom, full consideration Tianjin telecommunications company operating practices, this paper presents Tianjin telecommunications company marketing strategy objectives, namely to strengthen the 4G network construction, in a prominent hardware, while focusing on client software upgrade; adhere to China Telecom Group’s total marketing strategy based on taking somewhat differentiated marketing strategy has Tianjin local characteristics; core guiding role in Tianjin outstanding service telecommunications company marketing strategy, and support by the front desk and background common power, the use of modern technology innovation model, optimize service processes, improve service performance, ensure that the overall realization Tianjin telecommunications company goals..To achieve this goal, the paper also combines Tianjin telecommunications company actually proposed STP marketing strategy and marketing mix strategies, clear the party and government and corporate customers group, young people, students as market positioning, in order to promote the Tianjin telecommunications company implement marketing strategies and the implementation of development strategies. Meanwhile, Tianjin Telecommunications Company in the advance marketing strategy strengthens customer relationships, and strengthening the building of enterprise culture, etc., in order to promote scientific development Tianjin Telecommunications Company.