Strategies For Product Interactive Development Of Bu Gu Mobile Games Company

Mobile game got rapid development in China in recent years, due to the good and bad is intermingled developers, lots of capital into the market, the current mobile game serious product homogeneity, good game became lesser. So, a lot of mobile game products developed after poor sales, lead to the loss of company is not in the minority.But high quality game products are the cornerstone of game's success, the current environment, product quality is very important, and a good product development strategy will greatly improve the quality of the game and the success rate.In this paper, based on the long tail customers participate in product interaction development strategy was proposed. First, this paper introduces the mobile game industry present situation, and using the PEST method to analyze the hands to swim the external environment of the industry; Then, on the basis of the theory of project management opponent tour industry development process are introduced and comb,expounds the main features of the mobile game; Third, the paper on the basis of system theory, interactive customer participation in product development strategy thinking,combined with Bu Gu Technology Co., Ltd. experience, summed up a set of interactive product development system, to explore the product development strategy of interactive content specific implementation. From the product of the interaction between objects, channels and scope of interaction, interactive environment and management tools to the five modules, respectively, at the same time in Bu Gu Technology Co., Ltd. as an example, the interaction of product development also did analysis of risk. In the last case in practice, by comparing the existing product development strategy, product development strategy can effectively interact and improve product quality, ideal for boutique, originality, innovative product development requirements.Innovation of this paper is to be seen as one of the customer's product development, the introduction of customer involvement mobile game of specificdevelopment process, summed up a set of product development strategy has practical significance. I hope this article can provide practical experience in product development for the domestic game developers to improve the quality of its gaming products.