Strategic Research On Themed Hotel Of Lu Yv

In recent years, with the promotion of domestic tourism market demand, China's hotel industry has been rapid development in the short term, the market competition is increasingly fierce, but with the improvement of people's material living standards, domestic and international business meeting and the increase of holiday travel, whether it is the traditional hotel or international brand hotel chain is difficult to meet people's new demand for travel and living environment. The diversification of customer demand has exceeded the standard of hotel products, the theme of the hotel will be born, and with its personality and cultural experience and quality service is popular.Compared to Tradition Hotel that single service form, the relative standard of facilities and equipment and business model of service, the theme of the hotel has incomparable advantages, themed hotel is the service project and subject to the theme of the integration of personalized service instead of the traditional mode of change. From the theme of the development of the background, the theme of the general history, culture, city, nature, etc.. Moderno Hotel is no longer a simple accommodation, dining facilities, but a unique charm of the unique charm of the emotional experience can not be copied and copied.However, there are still many problems in the construction of the themed hotel in China, especially in the analysis of the cultural characteristics. Many so-called themed hotel, or cultural characteristics of the positioning is not clear, the overall lack of creativity and personality; and even simply "theme culture" understanding into luxury, deliberately pursue luxury rather than cultural characteristics, contrary to the theme of the hotel's original intention; or Kong Youwen of the characteristics of the idea, design is not in place, can experience the special experience of the space environment is difficult to form; these are not known as the themed hotel. In view of this question, how to recognize the cultural characteristics of the themed hotel market positioning, explore the expression of its cultural characteristics is particularly important.