Research On Marketing Strategy Of Jiangxi Mobile 4G Mobile Phone On Account Of Big Data

Three mobile operator access to 4G TD-LTE licenses in December 2013.February 2015 Telecom,China Unicom and get another 4G FDD-LTE license.Jiangxi mobile how to seize the current valuable time window,Speed up the development of 4G customers,Become the most important business development business,And 4G terminal marketing is the first step in the development of 4G customers,So 4G terminal marketing has become the top priority of Jiangxi mobile market.To fully understand the status of Jiangxi mobile 4G terminal marketing,Through interviews with different people in the provinces,cities and counties,As well as a large number of data analysis,Find the characteristics of enterprise marketing behavior and customer consumption,In the light of the theory of 4G terminal marketing and the application of big data marketing,a careful literature study is carried out.Finally according to the investigation and theoretical research results,In-depth analysis of the impact of Jiangxi mobile 4G terminal marketing work of various issues,Eventually from the 4G terminal sales promotion,quality control,business practices,etc.A number of aspects of the promotion strategy and recommendations.(1)2016 Jiangxi mobile 4G terminal should take sustainable development as an important starting point,The scale of development,efforts to solve the 4G terminal service 2/3G high customer flow switch4 G terminal marketing quality control three things.(2)based on big data to establish a "customer-Product-Promotion-timing-contact" precision marketing system,Realize the enterprise marketing strategy one to one to the customer accurate recommendation,Ensure the effectiveness and scale of marketing.(3)based on large data more data acquisition,more relevant dimensions,Comprehensive ability of stronger logic judgment,The establishment of 4G terminal brush code monitoring,monitoring,monitoring and unpacking Cuanhuo Four quality monitoring system of keeping machine monitoring,Realize the quality management in advance and in the event.(4)based on large data to establish a customer's holographic image,In depth mining of customer terminal preferences,promotional preferences,channel preferences,tariff preferences,behavior preferences,etc.Large data holographic image,Scientific design marketing strategy,organizational marketing resources,find marketing opportunities,Coordinate marketing actions and set up new marketing behavior model.At present in the big data theory,More attention to the evolution of big data technology,the construction of large data platform,Internet marketing research and other aspects of research,For communications operators of large data marketing application research is relatively small,The marketing behavior of the current communications operators is relatively simple and extensive,Based on the theory of large data precision marketing research is relatively small.Through the analysis of the case study of Jiangxi Mobile,Expected to be able to enrich the research content of the application of large data marketing,At the same time for other communications operators to provide a reference for large data marketing applications.