A Research On The Internationalization Strategy Of Photovoltaic Enterprises

Enterprise internationalization strategy is the inevitable trend in the sustainable development of the enterprise.This article is commited to the photovoltaic industry internationalization conditions and the analysis of the existing problems in the development status. In this dissertation, the opinion is to follow the process of enterprise internationalization strategy to extend the strategy formulation, strategy implementation and strategy evaluation, comprehensively use the following literature research, comparative analysis and historical analysis method, to analyse domestic photovoltaic enterprises in the internationalization characteristics in different periods of development; The tool of SWOT method is used to industry’s international competitiveness, and summarizes Chinese photovoltaic enterprise internationalization development strengths, weaknesses and opportunities and threats. This paper conclud three development strategy which is including the industrial chain strategy, inverse technology development strategy, internationalization strategy, to finally formulate the strategy of commercial channels, manufacturing, research and development, capital and talent in the different areas such as the implementation of measures, in order to help the internationalization development of photovoltaic enterprises in China.