A Study On The Effect Of Social Network Of Small And Micro Businesses To Adoption Of Innovative Achievements

With the coming of knowledge economy, people are more and more aware of the great contribution of technological innovation to economic growth and social development. The effectiveness and sustainability of technological innovation not only depends on the innovation itself, but also depends on the transfer and diffusion of technological innovation in the whole economic system. Technological innovation adopters through a variety of ways from the diffusion source access to technological innovation, and through the digestion, absorption and re innovation, which is in the diffusion process of the most important and most decisive. Only the adoption adopted the technology innovation, technology innovation can continue to spread and can be transformed into real productivity. As an important part of the market economy of small and micro enterprises due to the weak foundation of technology innovation, innovation investment shortage and other factors have seriously restricted its development. Therefore, they can adopt other units of innovation, and adoption of innovations through digestion and absorption into real productivity, thereby reducing the cost of innovation, develop technical creativity, improve their own competitiveness, it has important practical significance.In this paper, based on the domestic and foreign technological innovation diffusion concept, enterprises to adopt the influence factors of innovation achievements and social network theory to sort out, to construct a theoretical model of factors affecting innovation Small and micro businesses to adopt, study social networks of small and micro enterprises adopted a new achievements and knowledge absorption ability of the intermediary role. And puts forward the relevant assumptions; Then, design the questionnaire and in Qiqihar city of small and micro enterprises as the research object, via email or in person to fill the way of social network, knowledge absorption ability and the enterprise adoption of innovative achievements of the research, recycling effective questionnaire 167.Again, using SPSS statistical software, the research data were descriptive statistical analysis, reliability and validity analysis, correlation analysis, multiple regression analysis and the theoretical model and research hypotheses were tested. Draw the following conclusions:(1) network centrality, relationship strength, trust and reciprocity of social network have significantly positive impacts on adoption of innovative achievements of Small and micro businesses, while the impacts of network size on adoption of innovative achievements of Small and micro businesses are not significant;(2)network centrality, network size,relationship strength, trust and reciprocity of social network have significantly positive impacts on knowledge absorptive capacity of Small and micro businesses;(3) Knowledge absorptive capacity has significantly positive impacts on adoption of innovative achievements of Small and micro businesses;(4)Knowledge absorptive capacity plays a partial intermediary role between network centrality, relationship strength, trust, reciprocity of social network and adoption of innovative achievements of Small and micro businesses; while knowledge absorptive capacity plays a full intermediary role between network size and adoption of innovative achievements of Small and micro businesses. Finally, according to the research conclusion, it put forward to promote the adoption of Small and micro businesses innovation suggestions and directions for future research are prospected.