Application Of Discrete Choice Model To The Analysis Of Air Passenger Demand

To the aviation industry, passenger market analysis is a permanent research. As the society changes and the economy continues to develop, traveler's needs become more diverse, processes and methods should also be followed continuously improved and updated.Meanwhile, changes in market demand related to the entire civil aviation industry and the economic interests of each enterprise within the industry, the study of passenger demand for air transport civil aviation industry and airlines have important significance. Choice behavior of air passengers is the main object of this study.In this paper, Discrete choice model of passenger demand and choice behavior is been analysed and researched. First introduce the background, development, and applications of discrete choice method, then introduce the most important random utility theory, and on this basis, introduces several commonly used discrete choice models. Subsequently, specific research progress in the field of civil aviation discrete choice models, discrete choice model theory and research progress of applications, including, academics discussed in detail the application of discrete choice models and lack of research on the levels of air passenger market for below in-depth study of the foundation. Meanwhile, detailing the impact and the impact of the mechanism of choice behavior in the aviation passenger market, subject to the levels of a variety of factors, visitors choose to provide the basis for the conduct of the various factors affecting discussed below. Finally, on the basis of previous studies,summarized the law in discrete choice model in analyzing the behavior of visitors to select and complete application of the theory, the theoretical basis for the empirical analysis below.When using a discrete choice model for empirical analysis, in-depth study of the flight when the passenger choice behavior. First of all passengers on routes and route market analysis and surveys conducted, will be divided into Business travelers and leisure; Then, for two different types of passenger flights to the extent of the property value expert scoring method to determine the different types of travelers flights attribute weights calculated route attribute weights on airline passengers in the actual research results; Finally, the redesigned questionnaire, to build a discrete choice model for flights choice behavior travelers research,resulting conclusions and actual results accord, indicating a discrete choice model scientific and applicability.Discrete choice method used in this paper is from traveler's point of view, study the behavior of visitors to select and demand for aviation products or services, analysis and forecasting for airline passenger choice behavior, open the passenger market has a very important guiding significance to aviation passenger market analysis and study provides a new perspective and research reference.