A Research For Business Model Of Air Freight Enterprise Based On Value Network

With the advent of speed economy, Air freight industry has developed into an important support for the globalization of the contemporary economy. What's more, its development has related to the national economic and national economy security. However, there is rarely leading brands in air freight industry in China, and almost all cargo airlines have little competitive power.Under the background of gradually opening up of the aviation market, more and more foreign air cargo companies are going to get benefits from Chinest market, so we urgently need to seek the right road of air cargo airlines.Firstly,this article analys the development of air freight industry in China, and show the problems in the industry. Then it learns experience from foreign countries. Finally, it puts forward a suitable business model for our air freight company based on the Theory of Value Network.This article is divided into six chapters. The first chapter showS the research background and significance, the brief content, the research methods and the Innovation that we used. The second chapter describes the theoretical basis of air freight industry, such as the Theory of Value Network,the research findings in air cargo industry both in China and abroad. The third chapter shows the connotation, the classification and the feature of the business model of air freight company. This chapter also compares differernt business models of different air cargo companys both in China and abroad. The chapter IV builds the air cargo business model based on the Theory of Value Net.The chapter V gives an example of China Air Cargo. At last,it summarizes the work that we have done,and gives an outlook to the research.