The Research On Household Financial Market Participation And Assets Allocation Of Eastern,Central And Western China

Family financial behavior affects the social financial development and the form of financial assets, further affecting the distribution of social wealth and social gap between the rich and the poor. Therefore, research on family finance is very important for understanding the macro and micro economic phenomenon.Many scholars have conducted empirical research to explore the influence factors of China household financial asset allocation. With a vast territory, there were significant regional characteristics in China, and the development of regional finance have many imbalances. For the first time in this paper, family finance is studied from a regional perspective. This paper divides family sample into East> Middle and West, trying to analyze the economic problems based on the existing research results, to provide targeted recommendations. And hopefully, this paper could provide a useful reference for the study later.In order to analyze the problem, this paper adopts a method of combining normative analysis and empirical analysis. First, it summarizes and commentes the theory and papers of Family finance home and abroad. Then it introduces the related definition of family finance, analyzes the influencing factors of choice behavior at household financial assets. And then it makes a descriptive analysis of regional household financial assets and the structure features.The empirical part is the core of this article. The main purpose of this paper is to analyze the regional differences of the factors of household financial asset allocation, for which this paper investigates the data into three regions. In addition for stock is the most representative risky assets, this paper also analyses the regional differences of choice behavior at stock, to make the study more deep. Finally this paper gives conclusions and suggestions.