Research On The Competitive Strategy Of X Medicine Consulting Services Company

In the accelerating pace of modernization, people are worried about the health of the body, especially the happening of the disease, people realize the importance of the prevention of disease. The change provides unprecedented opportunities of development for the medical services and health industry. The traditional model of curing disease is turning to the gravity model of health care. The pattern of developing human research is being the same change. People focus on health care, disease prevention and control and other fields. More and more people are concerned about the health. Health industry has got a certain development in recent years.Beacause the development is late, health examination business has no the true specification, theory and technology progress is slow, industry standards differ, the lack of health agency services, the consciousness of people is also need to improve, it is hard to compare the individual health result and help them guidance and disease prevention. After some people have health examination, they left the health institutions and hospitals, and can’t do regular health examination and understand the health level of tracking at any time. It is difficult to strengthen the result of health examination.X medical consulting services co., LTD. is a part of the chain of health management institutions, dominated by the central company, begins the medical service and health management. The health examination is the chief business and the company provides customers with health services for the purpose, commits to the development of the different service, spreads health ideas, raises awareness about disease prevention. The company is unfolding the disease prevention and traditional Chinese medicine health care business and doing it’s best for the customers to gain better service.The paper discovers the problems in the company strategy according to the literature analysis, environment analysis and the SWOT analysis. After it deeply analyze the problem, the paper bulids the company development strategy and strategic plan. In order to ensure the operation of the strategy, the paper gives the security measures. With the constant development of the health service background, it uses the strategic management theory and explores method of X medical consulting services company development strategy. X medical consulting services company should using professional chain brand to provide customers,especially business people, better services, gains the value of health promotion in order to improve the constant influence of the company as a whole, expand market share. In this paper, the research has important theoretical and practical value. The paper makes up the lack of theoretical research in this field, enrichs and perfect theoretical research in the field of medical and health services. The paper helps X medical consulting services company to achieve current development strategy and successfully anticipated goal. The paper explpres the domestic health management company’s development strategy model provides reference for the development of the industry and serves for the society.