Research On The Mobile Terminal Business Marketing Competitive Strategy Of Broadcom China Ltd.

The purpose of this thesis is qualitative and evaluated the Broadcom China's marketing present situation through with comprehensive use of market competition, marketing strategy, strategic management and interests related to the field of knowledge system; and finds out the problems of Broadcom China market competitive strategy through the collection and analysis of market information and data, adopting the SWOT analysis of the company. Then, by using the theory of cooperation and competition, on the Broadcom China stakeholder analysis we find methods and Countermeasures on improving the market competition strategy.First, this thesis introduces the related background, as well as the research ideas and methods of this paper. And then reviews and describes the relevant basic theories, such as market positioning, competitive strategy and stakeholder theory;In the third and fourth chapter, according to the theory of PEST, first of all focuses on Broadcom China, organizational structure, product lines and business models, then proposal the challenge of Broadcom China mobile terminal department, such as, to prepare for the following comprehensive analysis;And then to global communication market, the global mobile terminal market and China mobile terminal market were macro analysis,In the fifth chapter, according to the stakeholder theory, they were respectively introduced on the Broadcom China's major customers, partners, the league competition and competitors.The sixth and seventh chapter summarizes the analysis of the previous chapters, and for Broadcom China's job market in strategy, implementation and management of the need to pay attention to the problems and give advice. At the end of the Chinese Broadcom market competition strategy summary and explanation.