Study On The Development Of Chinese Mobile Phone Design House

With the rapid development of mobile telecommunication terminal technology in China in recent years, the mobile phone has gradually changed and influenced on all the sides of people's lives and work as the telecommunication terminals. Now under the serious competitive circumstance, the mobile phone market in China has become the global focus. As the kernel of mobile industry, the Chinese design house's profit decreased steeply even run into the crisis of survival, it had direct effect on whole mobile industry. So to study of the importance of mobile design house in the industry value chain, to analyze its strengths, weaknesses, opportunities, threats, the trend of its future design, and other relative problem, it is benefit to guide its strategic choice, management, keeping on the competitive advantage, and provided with the important significance in theory and value of practical reference for the design house of changeable period.Based on the development of mobile design house, applying product life cycle, enterprise life cycle theory, SWOT and industry value chain theory ,integrating theory with practice, this thesis expounded the actuality ,analyzed by the numbers the structure of industry value chain, the advantages, disadvantages, threats, opportunities of the Chinese design industry, competition and cooperation, etc. Clearly pointed out design house's important status and function to hold the balance of the whole industry value chain and it can't be substituted by another, draw some conclusions on how the design house readjust the direction and importance in design in it's innovational period and future. The contributions and innovations of this thesis on the mobile phone design house are reflected as follows:1. Applying SWOT analysis theory, integrated with development practice of Chinese design house, by way of investigative questionnaire, summed up the strengths, weaknesses, opportunities, threats of Chinese mobile design house, and pointed out its combined strategies.2. Presented the concept of new valuable growth pole of mobile design house, given that mobile design house should cooperate directly with operator and set up the mobile platform in technical R&D together.3. Presented that the potential opportunity of design house was customizing specific industry.