Research On The Influence Of The Intergration Of Culture And Information Industry In Shanghai On The Upgrading Of Cultural Industry

"New normal" economic means that China’s economy from high-speed to medium-speed growth "shift",which means that the growth mode of development of China’s economic is also driven by the extensive drive to innovation,economic growth driven by investment-driven and resource-driven into demand So as to speed up the structural adjustment of China’s economy from the aspects of quality structure,industrial structure and regional structure.In order to adapt to this new economic norm,a new generation of government has proposed on several important work plans to accelerate the adjustment of industrial structure,promote the transformation of demand structure and promote the perfection of modern industrial system.Cultural industry as a new industry,with high permeability,high value-added and other multiple economic characteristics,the integration of information industry and cultural industries,to promote the upgrading of the cultural industry plays an important role in promoting China’s industrial restructuring and upgrading provide an important reference value.Based on this background,the integration of cultural industry and information industry has become an important trend to promote the development of cultural industry.This paper,by studying the integration of cultural industry and information industry,promotes the upgrading of cultural industry,in order to find a new way to promote the upgrading of cultural industry.By reading the existing literature,we found that most of the scholars at home and abroad use the method of theoretical analysis to study the upgrading of the cultural industry,rarely empirical analysis of the problem.Moreover,most scholars study the problem less consider the economic relationship of the selected indicators.In this paper,the SVAR model is adopted to determine the economic relations of the variables in the index,and to reduce the error of the research results.More importantly,by studying the integration of cultural industry and information industry in Shanghai,which is the most developed city in China,rather than researching the country or a large area,it makes the research conclusion more precise,the industrial integration and industry upgrading The conclusions and suggestions are more instructive for other regions in China.Therefore,this paper first discusses the two driving factors of industrial convergence: supply-driven and demand-driven,secondly,analyzing the path of industrial convergence.Finally,three main modes of industrial convergence are discussed: industrial extension integration mode,industry Infiltration fusion model and industrial reorganization and integration model.In the part of empirical analysis,this paper firstly studies the degree of integration of Shanghai cultural industry and information industry through the coupling degree model.Before 2010,Shanghai cultural industry and information industry in the stage of industrial dislocation.After 2010,the two industries have reached the stage of low-level coordination of the industry,and the degree of integration of the two industries is increasing year by year,and the subsystems of the two industries are in harmony and play a more and more important role in promoting each other.Secondly,this paper uses the SVAR model to study the impact of the integration of culture and information industry on the upgrading of the cultural industry.The result of Granger causality test shows that at 5% significance level,the change of coupling coordination degree can cause cultural service The proportion of cultural creativity and design services can cause changes in the proportion of cultural services;for impulse response analysis,it is concluded that,with the passage of time,the impact of coupling co-ordination impact on cultural service industry and cultural creativity and design services accounted for gradually stable,and has a positive role in promoting;variance decomposition analysis,term contribution to the long-term trend and stability,the contribution of the degree of(44.91%)and the contribution of(33.08%),both of the contribution of the degree of,And the effect on the comparison is more significant and effective.Through the analysis of the theoretical and empirical results of this paper,this paper puts forward the rationality and feasibility of the integration of cultural industry and information industry from the aspects of policy,talent and market,so as to offer suggestions for the development of the integration of the two industries.