Visual Identity Design Research

Visual Identity is a part of the Corporate Identity, is a static and intuitive visual communication that convey the corporate image. TOUCHBeauty combines its visual identity design in the brand, product, package, office environment, vehicle etc., and creates a special corporate visual identity system. TOUCHBeauty designed its visual identity system visually focused on corporate logo after analyzing the needs of the corporate in different aspects, so that it can convey information and communicate with receivers. Internally, the visual identity system help to establish ties to the employees; externally, the corporate apply it as a visual symbol to win continuous attentions of the public in the market. What's more, the visual identity system is an intangible capital which can help Corporate win in the fierce competition of the market. Visual Identification Design had got great development and progress in the past few years in china, and tend to be mature and standardized.I have been working in TOUCH Beauty as a graphic designer for eight months. I have the honor to participate in the design of the ? throughout that period which gives me the idea of choosing The Design and Application of Visual Identity as my main point in this essay. This paper will discuss the proper process of designing a ? system based on the needs of one certain company along with the application of the ? system in products design, package design, advertise design, Office environmental design etc.I am more than glad to share my personal views in this paper. They are:a company should have a Phased Planning along with the particularity of times while designing its own ?.