Graphic Language Research And Design Practice Of Dynamic Posters

Influenced by the development of new media technology, motion graphics, as a kind of widely used visual design, has been recognized by designers gradually, and has been applied in all kinds of media. In this, with the communication function of traditional printed posters, motion graphics can be presented like a dynamic poster.Because it retains and strengthens the characteristics of its own visual communication,it become a new field which designers are willing to try. In this paper, our research direction is the expression of motion graphic language in new media posters, analyzes the difference between Motion Poster and Printed Posters in graphic language through case study, comparative study, induction and other basic research methods.Meanwhile, be focus on the relationship between narrative function and technology selection in motion poster design, complete a series of motion poster design in brand planning project independently as a practice, in order to find out the value and significance of using the graphic language to express the intention of design in the new media.