Research On Rural Tourism Brand Image Design Based On Buyi Culture

The purpose of this paper is to study characteristics of the development of rural tourism brand image design,by taking zhenfeng Nakong village as an example.From its bouyei cultural perspective,find reasonably cultural elements of NaKong village to design its image,analysis and positioning,from the beginning of the brand to brand recognition system design,communication and maintenance,system discussed in this paper,to build characteristic rural tourism brand provides a reasonable basis and design method.The full text is divided into five chapters,according to the design process of brand image building.First of all,the development of rural tourism and its brand image design of the related literature collection and analysis,illustrate the related concepts,and a detailed introduction of bouyei ancient village,explore how the bouyei culture influenced on Nakong village brand image design,put forward the characteristics of rural tourism brand image building,with its local,traditional national culture as the foundation,dig the cultural elements,and fully demonstrate the design.Secondly,the SWOT analysis of rural tourism in national minority areas,at the same time,according to the results of field investigation of the Nakong village determine the brand image positioning Nakong village.Then,the system elaborated the rural tourism brand image design of concept identification,behavior identification and visual identification,and from the Bouyei building culture of Nakong village,and use costume culture and food culture to extract symbolic elements,to build Nakong village brand image visual recognition system design and application.In the spread of brand image link,the emergence of new media to the spread of brand image more diversification,individuation,in the process of communication,new media design is the development trend of dynamic and emotional.Finally,the paper summarizes the strategies for the sustainable development of rural tourism brand to and analysis how the brand maintenance and extension.