Research On The Design Of Rural Red Tourism Brand Image

With the proposal of the national strategic plan for Rural Revitalization and the national red tourism development plan,some rural development with red tourism resources is concerned.At present,the rural red tourism industry presents some problems,such as single management form,weak brand awareness and lack of professional tourism planning.Modern people’s demand for tourism is not only the basic experience of sightseeing,but also the pursuit of culture and spirit.This paper hopes to solve the development of rural red tourism through brand image design,and provide new ideas for the inheritance of red culture in the new era.The article is divided into five parts.The first part is the introduction,which describes the design project,design objectives and ideas,design methods and innovation.The second part is the research on the brand image design of rural red tourism,including the research status at home and abroad,the overview of rural red tourism brand image design,questionnaire analysis and the current situation of rural red tourism brand image design.The third part discusses the design strategy of Zhoutian village’s red tourism brand image,analyzes the advantages and disadvantages of Zhoutian village’s red tourism brand image design from the field survey,and gives appropriate suggestions.And discusses the positioning and principles of Zhoutian village brand image design,and puts forward design thinking from the three elements of graphics,color and text.The fourth part is the practice of Zhoutian village’s red tourism brand image design.Firstly,the core concept of brand image design is determined.Then,the basic elements such as brand logo,brand color,brand auxiliary graphics,brand special font specification,brand image specification are designed according to the core concept.Finally,stationery,guide system,advertisement,printing publication and Common accessories and other applications.The fifth part is the conclusion of this paper and practical design,hoping to provide reference for other rural red tourism brand development.