Enhance The Ability Of Government Crisis Countermeasures

With the deepening of reform, China has entered into a comprehensive initial stage of building a moderately prosperous society and the critical period of social transition, this period is a period of public crisis-prone. How to prevent crises, crisis, change crisis into opportunity? This has become a test of transition, the ability to govern our government a major issue. Deal with public crises is a direct challenge to the government's public relations capacity. Government public relations capability is a key element to deal with public crisis, the Government determines the level of public relations crisis management capacity of the success or failure. Therefore, this article of public crisis public relations to enhance our government's ability to target measures for the study of great practical significance.This article is divided into five parts. The first part is an introduction, describes the background to study the topic, significance, status of domestic and foreign research and research contents and methods. The second part of the underlying theory, the author of public crisis, government public relations and crisis management has defined the three core concepts, and then describes the theoretical basis of this paper that Le Pen's group psychology theory and Lazarsfeld's two-communication theory class, and then describes the characteristics of the government's public relations, elements, value and significance of the argument of this paper lays a theoretical foundation. The third part, the author analyzes the government crisis management capabilities of our current situation, including the achievements and shortcomings, achievements include the establishment of the unified leadership of the State Council, the management model; improve the sub-category, department management system; initial establishment of the emergency department system; initial formation of the State Emergency Plan Framework; shortcomings mainly for weak sense of crisis; the lack of a professional public relations team; lack of coordination of crisis management institutions, these factors seriously hampered China's public crisis management capabilities. The same time I also "6.5 Chengdu bus spontaneous events", "9.10 self-immolation Yihuang demolition", "6.28 Weng'an mass incident" three typical cases of public relations crisis in the government were analyzed for this article provide a realistic basis for writing. The fourth part focuses on the foreign government to deal with public crises of public relations experience, including the United States, Britain, Japan and South Korea, and summarizes the experience of developed countries on China. The fifth part focuses on improving the capacity of government crisis management strategy options, including raising awareness of government public relations staff; enhance the Government's public relations training of professionals; improve the crisis management of the relevant laws and regulations; set the permanent agency crisis management; to build a sound and effective crisis management mechanism.