Research On Police Public Relations Issues In The New Media Era

The police public relations construction,as an "import",since the 1980 s was introduced into our country,after constantly development of these years,it has become an indispensable part in the public security organs at all levels to work.In recent years,this kind of public relations began entering to virtual world,new media era has arrived.The new media environment for the police public relations construction provides an unprecedented opportunity,also produce enormous challenge.New media because of its openness,interactivity,timeliness won the wide recognition and application of the advantages of promoting the reforms of the feedback information dissemination and communication mode.New media is a double-edged sword,however,is its timeliness and content vast and difficult to control,the often is in contact with the public for the first line of the public security organ to the forefront of public opinion.Public opinion events reflect social contradictions,refraction of social problems the police public relations construction is facing new problems of the new situation.In this paper,by using relevant theories of public management,on the part of the typical urban police public relations construction empirical research,by the impression of new media,the public security organ and police community itself and the social public and the analysis of several aspects of social environment factors that affect the current police public relations construction,at the same time,draw lessons from domestic and foreign advanced experience and practice of the construction of the police public relations,strive to explore building construction of police public relations under the background of the new media era method and path,strive to build a harmonious and efficient system of police public relations.This article from the five parts of the new media era of police public relations problems are studied:The first part is the introduction.First of all,the author introduce the purpose and significance,at the same time,this paper discusses the research status at home and abroad and the research ideas and methods.The second part is about the new media,public relations,and an overview of the basic theory of police public relations.This part detailed analysis of the new features of the new media and the characteristics of the police public relations under the new media era.Carried on the thorough study on its concept,remove exteriors,also its essenceThe third part analyzes the current problems existing in the police public relations under the new media era and its reason.From the police public relations construction analysis on the present situation of the application of new media technology,respectively from the public security organ itself,ability to cope with the new media,the police public opinion crisis handling,etc for the answers.Current to build this relationship should be multi-pronged,give full play to the new media positive energy,so as to prompt the police public relations construction better serve the public.The fourth part is to learn the police public relations construction under the background of new media at home and abroad successful experience.Advanced achievements of study abroad and Hong Kong and Taiwan,combined with domestic actual situation,to the construction of this kind of relations of our country also has a certain reference.The fifth part is mainly on the path of the new media age the police public relations construction is analyzed.This part is the emphasis and difficulty in this article.First of all should be from the public security organs inside to carry out the construction of public relations.Second is to give full play to the advantage of new media,correctly guide benign police public relations media development.Finally,by wade p public opinion crisis disposal for perfect of this kind of construction.