Research On The Restoration Of Trust Relationship Of Grassroots Government In Emergencies

In the view of public relations,the government plays a leading role in public relations,which is also the main body of the relationship of public relations,and plays a leading role in public relations with the public,communication and persuasion.In this series of interaction with the people to build harmonious relations,Information dissemination of traditional media and new media and other media carrier also played a significant role,especially in the face of emergencies,the Government use the full media resources to effectively deal with all kinds of complex information and monitoring public opinion and even occupy the public opinion,From the inside out to change the public's attitude towards the government and evaluation,repair government trust has played a crucial role.At the same time,we want to repair the damaged relationship or improve the level of trust relationship,in addition to accurately identify the interests of the people demands to meet the actual needs of the people,but also need to analyze the psychological factors of the complex,because from the In essence,the relationship between the government and the people in the final analysis or the hearts of the people on the government behavior,attitudes and other subjective judgments and expectations,this psychological activity is often obscure,more difficult to control,which requires the government must be effective government Behavior successfully transformed into a positive evaluation of the people.Therefore,the handling of unexpected events in the grassroots government trust relationship,in addition to the Government to say that the objective is good,well done,but also to the public so that people feel good.In the face of emergencies in some grassroots areas,when there is a higher level of government to join the disposal of emergencies,Usually from the public relations perspective,based on the relationship between the management theory focused on the sudden events and the relationship between the grassroots government trust dialectical relationship between the high-level government,in the face of this situation,the author from the perspective of public relations,Relations,and put forward the repair strategy for the sudden response to the grassroots government to resolve the relationship between government advice and suggestions.In the introduction,the author first expounds the research background and significance of the topic selection,and summarizes the domestic and foreign research and research related to the research of this subject,and adopts the method of finishing and classifying the layers to provide a relatively clear view of the review.Then it gives a discussion on the content and application of the theoretical basis of this paper-the theory of relational management,which provides a solid theoretical guidance for the research of this paper.The first chapter defines the connotation of trust and government trust,which lays the foundation for further analysis of the trust relationship of the grassroots government,including the definition of the scope of the grassroots government and the type,meaning and function of the trust relationship at the grassroots level.Finally,The factors influencing the trust relationship of the grassroots government include the legitimacy of the government at the grassroots level,the performance ability and cleanliness of the staff,the effectiveness of the handling and response of the emergencies and the maintenance of the relationship between the grassroots government and the media in the process content.The second chapter leads to the purpose of this paper,that is,how the disposal of emergencies affected the trust relationship of the grassroots government,and what effect has been produced.According to the pattern of "stimulus-intrinsic factor-behavioral response",it is not necessary and necessary to effectively deal with emergencies and to repair the trust relationship at the grassroots level.To change the public attitudes in the process of dealing with emergencies,The key to success,then the "relationship management successful 6C model" for the successful restoration of grassroots government trust relationship provides a framework for construction,it is worth learning from.In the third chapter,the author analyzes the status quo of the trust relationship of the grassroots government in China's current emergencies,combined with the typical new cases.Not only points out the advantages of higher level government and some grassroots governments in maintaining and repairing trust relationship in emergencies,but also points out the dilemma faced by some grassroots government trusts in emergencies,and from the grassroots government's emergency capability and The lack of credibility in the norm,the unbalanced distribution of benefits,the development of new media and the particularity of the people in the grassroots areas.The last chapter,as the foothold of the full text,puts forward the idea of repairing the trust relationship of the grassroots government in emergencies.Under the premise of emphasizing the maintenance of the government image under the normal condition,the 6C model with the relationship management is the guiding principle of universality,and the specificity of the emergencies in different types and stages is proposed in combination with the trust relationship of the grassroots governments.The Principle,Mechanism and Strategy of the Trust Relationship of Grassroots Government.