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Analysis Of The Influencing Factors Of The Development Of Cheerleading In China

Posted on:2017-05-31Degree:MasterType:Thesis
Country:ChinaCandidate:J S TangFull Text:PDF
GTID:2357330518951813Subject:Social sports guidance
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Cheerleading project is a set of youth,vitality,team culture emerging in a collective,non-Olympic projects,only 10 years since the passing of history.State Council No.46 document "Opinions on Accelerating the development of sports industry to promote sports consumption," the National Fitness national strategy to enhance people's health and improve health as a fundamental objective,the sports industry as a green industry,sunrise industries support,to emphasize the reform momentum to the market dynamism in recent years,cheerleading at events,to promote universal,construction aspects of the club,coaches athletes and referees certification and market capital have achieved encouraging results,and training of the population the rapid development of the country currently participating population has nearly 30,000 schools conducted Cheerleading,covering a population of over 20 million.As of May 31,2016,the National Register of Cheerleading Coaches and referees over 42,000 registered Cheerleading athletes over 150,000(data from China Cheerleading official statistics),and its development can be described in full swing,blossom everywhere.The influencing factors in order to promote the development of cheerleading for the study,the use of literature,questionnaire,expert interviews,mathematical statistics and other research methods will be grouped into two areas inside and outside factors,factors affecting all levels to do a macro analysis,and by assignment to quantify the importance of the way the major influencing factors,the final completion of the factors promoting China Cheerleading development.Related conclusions are as follows:Factors(1)to promote the development of Cheerleading include both internal and external,internal factors which include project features,project value,including external factors,social needs,and policy-oriented mode of operation in three areas.Which include project features the origin and classification,technical characteristics and social adaptability,the main value of the project includes three aspects,policy-oriented health,education,culture,the economy in four areas,the needs of society includes the background,support the school education sector and associations are contains oriented,managed,notification type three file content,including management structure,management system,event system,training system,publicity system,cultural construction,social resources integration mode of operation is a core content of external factors.(2)Through the correlation analysis of influencing factors(the importance of analysis)was found as promote the overall development impact of the project,external factors higher than internal factors,the overall influence of the mode of operation in promoting the development of the project during the largest share,this data also shows that the importance of the existing project want to develop its mode of operation and means.Save political decentralization is recommended to construct a reasonable cultural and sports industry chain,and vigorously promote the integration Cheerleading content and culture platform,the platform to play the advantages of cultural industries,the use of platform to build brand Cheerleading sports industry to influence the current development Cheerleading the status quo,based on the establishment of "sports marketing partnerships" recommendation to factors at this stage to promote the development of Cheerleading analysis extends to the mode of research carried out non-Olympic sports of the masses is the subject further in-depth study of its development contribution to help.
Keywords/Search Tags:Cheerleading, development, factors
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