SWOT Analysis Of The Development Of Chinese National Traditional Sports Under The Background Of Population Aging

With the rapid development of population aging and the increasing population base of the elderly, the health problem of the elderly has become one of the hot spots of social concern. Improving the quality of life and health of the elderly has important epochal significance to the healthy development of the society. Sports as a social activity,the elderly's physical,psychological and social adaptation has a positive role in improving, they experience the movement to bring happiness while also can stimulate the love and pursuit of life. Due to the decline of the elderly body function indicators, the choice of sports mainly focus on fitness, health, health and physical rehabilitation projects, and our national traditional sports as a branch of sports and the essence of the Chinese traditional culture, its Development of human growth and development in accordance with the law, the majority of financial guidance, qigong,martial arts, medical care in one, and its exercise methods are closely related to traditional health, the development of the elderly physical and mental health has a positive effect. Therefore, give full play to the national traditional sports in the elderly physical and mental health in the overall role of development, and actively encourage the elderly to join the ranks of the traditional national sports activities, continue to expand the elderly national traditional sports practice population, to achieve healthy aging and Active aging and response to the aging of the population to provide a reference path, but also for the development of national traditional sports to bring new directions, and effectively promote the traditional sports in today's society heritage and development.Based on the literature on the basis of collecting, sorting and analysis, SWOT analysis under the background of population aging of China's national traditional sports development strengths, weaknesses, opportunities and challenges, and build the national traditional sports development in China under the background of population aging analysis matrix, it is concluded that:1) advantage: traditional sports has a good mass base; Traditional sports has a unique fitness function; Traditional ethnic sports choose diversification; National traditional sports culture connotation is profound.2) disadvantages: traditional sports primitive religious superstition culture misleading the elderly; Traditional ethnic sports subject value function is lost;National traditional sports lack of unified evaluation criteria; Insufficient understanding of national and traditional sports in the elderly population; The lack of national traditional sports theory and lag.3) the opportunities: the advent of the era of leisure provides a development platform; The unique concept of health care keeping in good health to cater to the current life view; Non-material cultural heritage protection under the national traditional sports culture; Relevant national policies to support energetically.4) challenges: traditional sports status imbalance; Long-term imbalances related sports policy system; Urban culture rapid prosperity; Faint traditional sports talent resources.1) SO (advantage of an opportunity) strategy: First, in the "13th Five-Year Plan"and "National Fitness Program" and other related policies to promote the expansion of national traditional sports training population; the second is to give full play to traditional sports Many values and one of the advantages to meet the physical and mental health needs of the elderly; third is to grasp the immaterial cultural heritage opportunity to determine the key projects,the advantages of the project protection and development.2) WO (inferior opportunity) strategy: First, to strengthen the national traditional sports theory of scientific research, the development of national traditional sports project modernization; the second is to increase the traditional national sports culture,the correct guidance and publicity; third is to cultivate the backbone, to improve the practice crowd Quality, so that the elderly correctly understand the national traditional sports.3) ST (advantage of a challenge) strategy: First, to build a national traditional sports fitness system with Chinese characteristics; the second is to change the concept,focusing on cultivating national traditional sports world brand project; third is to continuously improve the organization of the elderly sports and strengthen the national Guidance of traditional sports fitness.4) WT (disadvantage of a challenge) strategy: First, the government management departments to increase the traditional sports attention and investment, and actively guide, support and encouragement; Second, free community in the community to set up traditional sports classroom, to enhance the traditional sports culture Third, focus on the elderly population to carry out guided, health, fitness and other ethnic traditional sports.