Research On The Network Public Opinion Coping Strategies Of College Emergencies In The New Media Era

With the rapid development of Internet technology and ever-changing of new media forms,forum,microblogging,WeChat,blog,e-mail,QQ and other new media came into being,so that colleges and universities unexpected network of public opinion on the traditional way to highlight the problem?In order to maintain the harmony of university campus and create a healthy and orderly campus environment for college students,colleges and universities should actively explore the disposal of college emergencies network public opinion of the scientific strategy,which is a need to continue to focus on and earnestly implement an important issue.This paper discusses the definition and characteristics of the public opinion of college emergencies from the static point of view,analyzes the current situation through the questionnaire survey,summarizes the changes of the public opinion of the college emergencies,the law of crisis judgment and In order to solve the problems of colleges and universities in coping with the lack of early warning,communication mechanism and management mechanism,the author systematically sums up the strategies of public opinion coping in colleges and universities.Public opinion and early warning mechanism,the network public opinion guidance mechanism,the network public opinion exchange mechanism and the network public opinion management guarantee mechanism,and constantly improve the university student net media literacy education and training system,solidly promote the university network public opinion afterwards to carry on the appraisal and the appraisal work.