Research On The Status Quo And Countermeasures Of Service Quality Management Of Large Stadiums In Chongqing

For the stadium to better play its economic and social benefits,make the value of state-owned assets,have to delve into the stadium operating service status quo,analysis of stadium management system,the current operational mechanism,operation management,service quality management,and other problems,sums up the truth to fit the development of regional sports venues of scientific operation management ideas,to avoid the loss of state-owned assets,actively explore the development of sports industry in the new period and the new thinking of urban planning,and make the sports venues to better service for the development of undertakings of physical culture and sports and economic construction in China.This paper takes Chongqing Olympic sports center,Tianwan stadium,fort Yubei District stadium,Jiangnan stadium and field stadium five stadium management as the research object.Using questionnaire investigation,literature material method,interview method,logical analysis and mathematical analysis,the following conclusions:Chongqing stadium need to pay much attention to young and middle-aged fitness consumption group improvement of service quality and service attitude,promote the fitness consumer fitness consumption increase.Doing sports venues service quality is good,but there are still a small number of consumers to the service quality has the opinion,so the Chongqing municipal stadium on the service quality and improve and upgrade space,facilities and service quality to be improved,let more fitness consumers can in the large stadium in good health condition and quality of service.Economic and social effect aspects of contradiction,is the Chongqing municipal stadium one of the problems existing in the service quality management.Part of the sports venues management staff members belong to the institution,income is relatively fixed,actively develop customer,service fitness consumer awareness is relatively lack,leading to poor service quality management status.Tax of pay,a certain extent,increased the financial burden of large sports venues,and the lack of related preferential policies,is undoubtedly contributed to the fund pressure,promotion of the quality of service.Stadium of intangible assets has not been developed,resulting in a decline in the quality of service of the sports venues,development is relatively slow.At present a lot of gym facilities not perfect,to meet the needs of customers,resulting in a decline in position in the minds of customers.In chongqing at present many large sports venues for the division of the market is not enough detail,reasonable,venue no investigation in the field of the market,demand for consumers without complete investigation,lead to venues in the aspect of equipment facilities can't meet the needs of the consumers.Chongqing stadium problems existing in the service quality management is: reform of management system,management mode is still remaining defects;The contradiction in the economic and social benefits for both difficult to coordinate;Excessive intervention,by the competent department of venues to win more autonomy;Operation and management level is not high,talent shortage is serious;Lack of preferential policies,venue fiscal burden;The single financing channel and intangible asset development unsatisfactory;Service quality improvement,supporting facilities still need to be perfect;Fitness market segmentation is not reasonable,membership is not yet perfect.Chongqing stadium service quality management promotion countermeasures: positive response system reform in Chongqing planning,eliminate the institutional barriers,innovation mechanism,and take advantage of the internal and external environment,seize the opportunity,seize market,grasp the talent aggregation advantage,perfect the mechanism of choose and employ persons,introduce talents;Chongqing economic development trend,broaden the financing channels,introducing capital;Identify Chongqing economic environment,grasp the pulse of the market,broaden the management idea;Based on the multi-level fitness needs,market segment;Marriage well-known enterprises,dig intangible assets,increase the capital accumulation;Into the Chongqing leisure culture factors,characteristic service,attract customers.