Strategic Analysis Of Hubei Postal Integrated Services Platform

With the deepening of the reform and opening up, China's express delivery with sharp changes in logistics market. Facing the new market environment, China Post Group Company formulated the "creating integrated postal service platform", strategic planning for supply chain logistics development direction, to urban and rural two-way flow of goods as the main target market, and strive to provide the package into comprehensive logistics solutions provider.This paper takes Hubei postal integrated service platform as the research object, from the environment analysis and strategic positioning, key resources and capabilities analysis, strategy implementation and performance evaluation of three aspects, such as for Hubei Postal to carry out the strategy of integrated services platform to evaluate the feasibility. According to the article, Hubei rural logistics development potential is very big. Hubei ostal integrated services platform thanks to the development of the external policy dividend excellent support and the enterprise's development trend, the internal has national olicy, brand, the advantages of the software and hardware level; At the same time it still as lots of disadvantages and threats, such as relatively backward rural infrastructure, Poor ability of network operation, poor management system, Agricultural materials to specialize in,, private companies and Corporation of foreign competition, etc. Hubei Postal Company to "jump out of the post review post", the strategic positioning on farmers, agricultural production enterprises, through optimizing management benefits to reduce customer costs, integration services for the customer value and achieve earnings; Through ossession of proprietary high threshold of service resources, optimize network and brand to achieve scale management, the integration of business resources to provide clients with a variety of value-added services; Through standardized service lock retail customers, provide low cost solution for small customers, through extensive coverage at all levels customers realize the establishment of the customer relationship. This article also puts forward the implementation of Hubei postal integrated service platform strategy of safeguard measures, including strengthening rural infrastructure construction, upgrading the postal network to meet the market demand, continue to improve the service system, completes the market positioning, and establish the target market, and strive for national policy dividend, strengthening the construction of human resources.