Research On Tourism Development Strategy Of Yantai Wine Estate

Along with experience economic times,customer's needs about personal feelings and character goes up constantly. people more and more pursue individuation and independence of personality.Winery tour can satisfy the pursuit of people for high-grade life as the leisure way of high-class and fashion.It can also satisfy people's travel demand of other diversities with wide development prospect. Yantai is the birthplace of the modern wine with Chinese modern industrialization production,which is also Chinese biggest wine production base.With the rapid development of wine industry and tourism industry, Yantai Winery tour has preliminary development,but it is still in elementary stag.Also it has many problems to be solved urgently. How to integrate resources of whole city,and to make Yantai winery tour to better development,this is the important trial in the development of Yantai wine industry.Based on the perspective of leisure culture,This paper takes Yantai winery tour as an example. With the actual condition of combination Yantai wine manor travel resource and the development of tourism industry, through market investigation, It analysed the demography feature of the Yantai travel market of passenger source as well as the solicitude of visitor for Yantai winery travel degree. The Paper researches on segmentation and position accurately about yantai winery tour customer market. Finally, it builds the "1211" model about leisure travel product development of Yantai winery tour model on the theory of RMP. This model takes Yantai wine leisure culture as core devided into two parts: One is winery leisure tour project development.The other is planning of tourist route, which build a support system of winery leisure travel. Eventually,it establishes the international brand of Yantai winery leisure cultural tour in order to offer reference for Yantai city and even nation about winery tour development.