A Company's Corporate Culture Identity Improvement Program Research

Enterprise culture is the modern enterprise's strategic management ideas and management methods, are directly affect the enterprise core competitiveness of the key factors. Since the 1980 s, more and more companies started by consciously cultivate enterprise culture, in order to seeking through the forces of cultural enterprises from good to great and built to last. In recent years, with the European and American management theory as the guidance, the world top 500 enterprises practice as the benchmark, many of China's enterprises in the aspect of enterprise culture construction also conducted fruitful exploration and practice. From the perspective of Chinese enterprise culture construction and management practice, how to make the concept of corporate culture in enterprise system, comprehensive and profound role in the-organization, how to let employees to the company's corporate culture implementation, is the enterprise culture theory researchers have proposed challenging task, but also an urgent need to study and solve the issue.As is known to all, the enterprise culture is one of the most soft power of the core enterprise, any enterprise culture core value system is unable to be copied and replicated; Has a unique corporate culture, is the enterprise in the fierce market competition one of the secret; Any enterprise culture was recognized that there are many key factors, promote enterprise's cultural identity is every enterprise to carry out the enterprise culture construction work focuses on the content. For traditional Chinese medicine enterprises like company A the ascension, esteemed more in need of the implementation of the unique path and method. Therefore, the paper using the method of questionnaire investigation, interview, to A company as the research object, the enterprise culture idea, studies the key factors in the process of enterprise culture construction, has carried on the empirical research on corporate culture identity problem. Paper based on the status of A company culture construction, to determine the implementation enterprise cultural identity and the critical path of ascension and consulting firm cooperation, the introduction of "knowledge, trust," cultural ground implement basic pattern. This paper puts forward that, to promote any company's corporate culture, esteemed both internal and external factors is not just A business need to be attention. Need to attach importance to and strengthen the internal factors include leadership role play, employee satisfaction and engagement, unimpeded communication mechanism and the unique cultural genes; External factors include construction of brand spread and reputation.