M Real Estate Cash Flow Management Research

With the rapid economic development and promotion of corporate management systems, there are witnessing higher and higher requirement for financial management. At the same time, with the development of theory and practice, the goals of financial management have been changed from the maximization of assets, production and profits to company value, the state of cash flow becomes an important part of financial management. Cash flow management researches play important role in company determination, financial control and continuous operation, that is 'cash is king'. For real estate industry, all the corporations need much capital, the circle of construction is long, the operation is complicated, and much affected by the policy. In a word, all the companies in the industry are faced with cash flow management problem. On the other hand, the industry is stepping to mature time, the profit margin is lower and lower, the competition is fiercer. Therefore they should also have more excellent cash flow management capacity.Based on relevant theories about cash flow, strategy and business model, the essay research the relationship among cash flow management, strategy and business model, and advises that we should management cash flow from the angle of strategy management and business model. The choices of strategy of business model will affect the operation, investment and financing cash flow, and further affect the health of cash flow. Based on theory and case, the essay analysis cash flow problem of M, and the cash flow of Huarun Zhidi, we conclude that strategy and business model play a significant role on cash flow, and their management.