The Research On Measures Of Development Of Film-induced Tourism Of Inner Mongolia Grassland

In recent years,tourism which have the features of health and fashion gradually have become a life style of modern people.At the same time,with influencing our life,films and TV plays not only describe it own story plot but also present beautiful scenic environment and distinct local customs and practices of film location.Some spectators attracted by the natural scenic spots and exotic culture travel to the film location,which is called film-induced tourism.With the overwhelming concept,film and tourism,spreading all over China,film-induced tourism destination as Inner Mongolia grassland is also involved in and Wulagai steppe as well as Hulun Buir steppe have become a hot grassland film-induced tourism destination by screen.The focus of film-induced tourism started in the mid 1990's by the scholars.In general,existing achievements are not abundant especially for the research of Inner Mongolia grassland film-induced tourism.According this,as far as I am concerned,it is necessary for Inner Mongolia to research grassland film-induced tourism and put forwards ideas and countermeasures to development it in long time.First of all,this paper analyze SWOT of grassland film-induced tourism in Inner Mongolia grassland and obtain tactics combination of SO,WO,ST and WT by building matrix.What's more,relying on the weight of SWOT tactics combination compared by AHP developmental countermeasures are formulated.In some point,this paper on the Inner Mongolia grassland film-induced tourism makes sense of developing grassland film-induced tourism and provides some theoretical guide.This paper is made of three parts.Firstly,research achievements in domestic and abroad are reviewed.Secondly,SWOT analysis is used and on basis of this weights of SWOT tactics combination are compared by AHP in result of choosing the appropriate tactic combination.Lastly,according the appropriate tactic combination,the countermeasures of developing Inner Mongolia grassland film-induced tourism are put forward including improving the quality of films and TV plays,excavating unique grassland film-induced tourism products,government attaching importance to grassland film-induced tourism and paying more attention to protecting grassland ecologic environment.